THIS Is Your Problem 🚨

THIS Is Your Problem 🚨

In our last blog, we talked about identifying your customers’ external problem — what is standing in the way of them getting what they want. If you are like most business owners we work with, there are a few external problems that may be preventing you from...
What is a One-Liner?

What is a One-Liner?

Why should people buy your product or service? Answering that question in a quick, clear, and compelling way is not easy. But it’s so important. People don’t always buy the best product or service. They buy the one that’s most easy to understand....
💊 For when it hurts to sit down

💊 For when it hurts to sit down

The other day, I overdid my workout a liiiiittle bit (this quickly became apparent the next morning when I tried to sit down 🚽 but my legs didn’t want to cooperate). It was pretty evident that I needed some pain meds in order to get through my day. Problem:...
Can your customers find you?

Can your customers find you?

As consumers, we’ve all become good at figuring out what words to use when searching for an answer online. And businesses want to rank high on the search results page. But what if the words your customers are using to search aren’t in the right spot on...
What do you want? 🤷

What do you want? 🤷

What do you want to eat / watch / wear / read / work on next / buy / drive / change / do tonight… What do you want?! We answer “want” questions all day long. Add them all up, and we’re spending a lot of mental energy just determining what we...