Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Concept of Reciprocity

Concept of Reciprocity

What is the principle of reciprocity? The principle of reciprocity is a basic law of social psychology. When someone does something for you, you feel obligated to return the favor. In the same way, when someone gives you something of value, you feel compelled to give...