Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

To Blog or Not To Blog 🎭

To Blog or Not To Blog 🎭

Whether or not to invest in blogging is a big question for many business owners. There’s no doubt that it takes time and energy, making you wonder if it’s all worth it.  Let me offer a handful of reasons why it’s worth the investment.  Blogging: Assures the reader...
Are you an expert?

Are you an expert?

A local tattoo shop has a small sign in their window that says “We fix cheap tats.” I can only imagine the ink they’ve seen on people who wanted to save a few bucks but immediately regretted not going to an expert. Anyone can claim they’re good at something. And in...
I see you 👀

I see you 👀

When looking for a company or product to solve a problem, customers want to work with someone who truly understands their problem and the pain it’s causing. Customers want someone who “gets it.” How do you communicate this? Empathy. As we talked about a few weeks ago,...
How to Raise Your Prices 🏷️

How to Raise Your Prices 🏷️

Wish you could charge more? Or spend less time convincing people your product or service is worth the price you’re asking? You can, just by adding a few words to your website or sales pitch. Did you explore the list of values in last week’s blog post? We’re going to...