Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Let’s Get Negative!

Let’s Get Negative!

Would you be surprised if I said the second section of your website should be about something painful? It should say out loud what people are secretly afraid of. It should be a little bit scary. Sometimes business owners are hesitant to talk about what’s at stake....
They’ve got cash in their hand…

They’ve got cash in their hand…

What if you went to a store, loaded up your cart, but couldn’t find a checkout? What if you wanted to place an order with a sales person, but you couldn’t find a single employee?  It would be crazy to build a sales environment but make it hard or confusing for...
You’ve got 7 seconds ⏱️

You’ve got 7 seconds ⏱️

The header is everything your visitor sees when they first get to your site. It’s everything “above the scroll.”  The header’s job is to answer 3 questions: What do you sell? How will it make my life better? How do I buy it? In order to do these 3 things, it needs to...
Steal my website checklist ✔️

Steal my website checklist ✔️

Remember the day your website went live? You might have hired someone to build it, or you took it on yourself. Either way, you were filled with optimism and anticipation. This site or this version was going to be the one that brought you the leads you need.  Did the...
Websites Gone Wrong

Websites Gone Wrong

Every week, I come across websites in serious need of help.  Are you worried that your website has gone all kinds of wrong? Never fear!  Here’s a shortlist of things to avoid (and a few solutions).  A series of changing header images and text (called “carousels”)...