Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

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Waving a magic wand around 🪄

Waving a magic wand around 🪄

by | Dec 9, 2021 | Messaging, Strategy, Success

In our very first conversation with a small business owner who comes to us to improve their marketing, we ask “the magic wand” question. “If we could wave a magic wand 🪄 and make your wish come true, what would you ask for?” What does “success” look like? Business...
What does it cost to do nothing?

What does it cost to do nothing?

by | Dec 9, 2021 | Messaging, Strategy

Humans go through life constantly making two calculations about every interaction: we’re trying to achieve something good and avoid something bad. We make “failure avoidance” calculations all the time.  Which checkout to use at the grocery store to avoid standing in...
Social Media Last

Social Media Last

by | Nov 30, 2021 | Strategy

Here’s a question from a small business owner:   “Your emails are all about our customers and words and 3-step plans. That’s great, and I’ve learned a lot, but my team keeps bugging me about social media. I have no idea what to post. Can you talk about that?”...
How do we get there?📍

How do we get there?📍

by | Nov 25, 2021 | Messaging, Strategy

In 5.2 miles, turn left… Stay in the right lane to exit… It’s 3 mailboxes after the big red barn… Whether turn-by-turn directions come from a GPS or the guy behind the gas station counter, most of us generally like knowing how to get to our destination. Having a...