Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Who’s the hero of this story? 🦸

Who’s the hero of this story? 🦸

Is there a cute, squishy, maddening 3 year old in your life? … Spending time with 3 year olds, you’ll quickly learn that their life is pretty much all about them. They want to choose their own clothes (or wear none at all). They want to drink only out of the...
Your customer’s 3 problems

Your customer’s 3 problems

We’ve talked about how your ideal customer has an external problem —something they physically don’t have or can’t do. And an internal problem — emotions like frustration, fear, and overwhelm. But here’s the kicker: they’re also facing a philosophical problem —...
Make the feeling disappear! 💥

Make the feeling disappear! 💥

What’s your default answer to the question “How are you doing?” Do you say “fine,” “well,” “better than I deserve” or “doin’ grrrrrreat!” Does your answer change if someone who really knows you...