Becky Martin
Marketing Specialist for
Local Skilled Trades and
Home Service Professionals
Co-Founder of Guide MKTG
Phone: 616.559.0007
Email: Contact Me
ABOUT BECKY
Business leaders get sold a lot of marketing bull$#!t — “Run these ads! Invest in SEO! Rent this billboard!” But most one-off marketing efforts waste your time and money. They also drain your team’s resources and stall your growth.
Becky and the Guide MKTG team break the cycle of random, expensive marketing tactics. They use a proven, repeatable framework that provide business leaders with more confidence and more leads.
Becky Martin is Vice President and Co-Founder of Guide MKTG, a StoryBrand Certified Guide, and a self-described “word nerd.”
Becky lives in West Michigan with her family.
SPEAKING TOPICS
- Messaging: Stop Being Ignored: 7 Ways to Get and Keep Customers’ Attention
- Marketing: Stop Wasting Money on Marketing: 5 Tools to Grow Your Businesses
- Websites: Stop Losing Business Because of Your Website: 5 Ways to Improve Your Site
- Sales: Stop Playing the Hero: 5 Steps to Close More Deals
- Hiring: Stop Wasting Time on Unqualified Candidates: 6 Ways to Get a Hiring Advantage
- Elevator Pitch: Stop Stumbling Over Your Words: Develop the Perfect Pitch
OUR CLIENTS
We use marketing to help high-performing home services businesses that serve a local area. Typically, these home services businesses have:
- annual revenue between $2mm–10mm
- a “marketing” line in their budget but don’t have a full in-house marketing team
- earned one of the top spots in their market and don’t compete on price
- been in business for 5 years
- 5-star reviews
OUR CLIENTS SUCCESS STORIES
The way Guide MKTG writes our hiring materials provides a higher-quality experience for applicants and helps weed out any who aren’t a good fit. Multiple applicants have said they’ve never seen content that so clearly lays out expectations and so vividly describes who we are looking for. Their hiring content is attracting the best kind of applicants.
Josh, residential plumber, California
Becky did a day-long session with our leadership team and then spoke at our national conference. She asked really good questions and helped us create a clear brand story. Her conference workshop had people out of their chairs, talking with each other, and really engaged with the material.
Dean, national bath remodeling chain
I am a certified StoryBrand guide.
StoryBrand has become one of the most trusted names in marketing. Created by best-selling author Donald Miller, StoryBrand has helped more than 10,000 business leaders clarify their message and grow their business.
Guide MKTG’s approach is built on StoryBrand principles. And the results are incredible! Businesses consistently increase their revenue without spending more on their marketing efforts.
Being a StoryBrand Certified Guide means we don’t have to guess when it comes to your marketing. When we create your messaging, websites, emails, and more, they will grow your business.