Becky Martin
Marketing Specialist for
Local Skilled Trades and
Home Service Professionals
Co-Founder of Guide MKTG
Phone: 616.559.0007
Email: Contact Me
ABOUT BECKY
Business leaders get sold a lot of marketing bull$#!t — “Run these ads! Invest in SEO! Rent this billboard!” But most one-off marketing efforts waste your time and money. They also drain your team’s resources and stall your growth.
Becky and the Guide MKTG team break the cycle of random, expensive marketing tactics. They use a proven, repeatable framework that provide business leaders with more confidence and more leads.
Becky Martin is Vice President and Co-Founder of Guide MKTG, a StoryBrand Certified Guide, and a self-described “word nerd.”
Becky lives in West Michigan with her family.
SPEAKING TOPICS
Stop Being Ignored
7 Ways to Get and Keep Customers’ Attention
Learn how to cut through the noise and craft messages that resonate. This keynote reveals seven proven elements that capture attention, hold interest, and turn prospects into engaged customers.
Stop Losing Business Because of Your Website
5 Ways to Improve Your Site
Your website should be your best salesperson, not a liability. Learn five critical improvements that convert visitors into customers, from user experience optimization to compelling calls-to-action that drive results.
Stop Wasting Time on Unqualified Job Applicants
6 Ways to Get a Hiring Advantage
Discover six strategies to attract qualified candidates, reduce time-to-hire, and build a team that drives your business forward.
Stop Attracting Low-Quality Leads
5 Ways to Attract Top-Tier Customers
It’s not about filling the calendar with just any job—it’s about winning work that fits your skill, reputation, and profit goals. Discover five ways to use your business knowledge, data, and proven storytelling principles to attract and close your dream clients.
Stop Wasting Good Money on Bad Marketing
5 Tools to Grow Your Business
Discover the essential tools that deliver real ROI without breaking the bank. This session equips you with five practical resources to streamline your marketing efforts, measure what matters, and grow your business efficiently.
Stop Playing the Hero
5 Steps to Close More Deals
Transform your sales approach by making the customer the hero of their own story. This keynote provides five actionable steps to build trust, navigate objections, and close more deals by shifting from selling to serving.
Stop Stumbling Over Your Words
Develop the Perfect Pitch
Master the art of the elevator pitch and make every introduction count. This session teaches you how to articulate your value clearly, confidently, and memorably in any situation—from networking events to investor meetings.
OUR CLIENTS
We use marketing to help high-performing home services businesses that serve a local area. Typically, these home services businesses have:
- annual revenue between $2mm–10mm
- a “marketing” line in their budget but don’t have a full in-house marketing team
- earned one of the top spots in their market and don’t compete on price
- been in business for 5 years
- 5-star reviews
OUR CLIENTS SUCCESS STORIES
The way Guide MKTG writes our hiring materials provides a higher-quality experience for applicants and helps weed out any who aren’t a good fit. Multiple applicants have said they’ve never seen content that so clearly lays out expectations and so vividly describes who we are looking for. Their hiring content is attracting the best kind of applicants.
Josh, residential plumber, California
Becky did a day-long session with our leadership team and then spoke at our national conference. She asked really good questions and helped us create a clear brand story. Her conference workshop had people out of their chairs, talking with each other, and really engaged with the material.
Dean, national bath remodeling chain
I am a certified StoryBrand guide.
StoryBrand has become one of the most trusted names in marketing. Created by best-selling author Donald Miller, StoryBrand has helped more than 10,000 business leaders clarify their message and grow their business.
Guide MKTG’s approach is built on StoryBrand principles. And the results are incredible! Businesses consistently increase their revenue without spending more on their marketing efforts.
Being a StoryBrand Certified Guide means we don’t have to guess when it comes to your marketing. When we create your messaging, websites, emails, and more, they will grow your business.