Here’s how we helped the highest rated asphalt company build a complete team and clear their client waitlist
And we’re able to help them maintain a reserve list of qualified candidates for consistent hiring success
Hard jobs. High turnover.
The Problem
Hard Jobs, High Turnover & Difficulty Getting People to Apply and Stay
Stripe A Lot came to us as the highest-rated asphalt company in their community, but they faced a common challenge in home services. Even the best asphalt job is a hard one — hot, smelly, sometimes dangerous, and wrecks your clothes. It was hard to get people to apply for the work, and even harder to get them to stay once hired. They needed help being honest about both the good parts and the challenging parts of their industry to attract the right candidates who would stick around.
The Solution
We took the guesswork and time out of generating quality candidates from online recruiting by offering done-for-you and proven strategic content solutions for their hiring needs.
Careers Message
The same messaging principles that attract customers can be used to attract employees. We developed a message that could be used across all hiring initiatives.
Careers Landing Page
Worthwhile employees will check out your website. Reward their effort with a page that’s written especially for them.
Job Descriptions
Candidates are interested in much more than compensation and benefits — especially if they’re going to leave their current position for a new one. This piece is KEY to your success.
The Results
Complete team built, client waitlist cleared, and reserve list created.
After working with Stripe A Lot for two summers, dialing in their messaging on their careers page and job descriptions, we were able to help them build a complete team and transform their hiring process. By being honest about the challenging parts of the job upfront, they now attract candidates who know what they’re getting into and stick around.
Fewer No-Shows
Because they were blunt about the hard parts of the job, more applicants showed up and stuck around.
Complete Team
They hired a crew leader and enough team members to add another crew to their schedule. This allowed them to clear their client waitlist!
Reserve List
They have a list of qualified applicants they can turn to if they need to fill future positions.
More Qualified Candidates Than They Need
Now they have more qualified candidates than they need for ongoing hiring success.
Get results like these! 👉🏻
How would business change if you had all the help you need?
Imagine being able to say “yes” to every customer, every job. No more waitlist or backlog. No more turning down work. No more doing the work yourself. We can help you find high-quality candidates.
Asphalt is a good, honest job, and our team at Stripe A Lot is great. But it’s hard to get people to apply (and hard to get them to stay). Guide MKTG helped us get really honest about the good parts and the bad parts of our industry. They wrote everything we needed to advertise the position. Now, we hire more people who stick around because they know what they’re getting when they accept the position — a hot, hard job, but an honest wage, and a team they’re part of.
We build hiring content that gets candidates to apply using proven & decade long strategies and techniques in marketing
Custom Careers Pages & Messaging
We start with your unique culture and build the candidate journey from awareness to application. No matter where they are in the job search process, we get you in front of them with the right messaging so they are excited to join your team.
Recruiting Content That Works
We don’t work together unless we believe you will attract quality candidates. This means knowing measurable goals and using the right messaging and platforms for optimal return-on-investment.
Define & Remove Hiring Bottlenecks
The reason you haven’t seen success in hiring is likely because there’s a bottleneck that hasn’t been defined or properly dealt with. We will break that down so you’re all set to scale your team.
Who Are We?
Marketing Minds,
Hiring Results.
Guide MKTG specializes in helping home services businesses attract and hire quality employees using proven marketing principles. We use the StoryBrand framework – a 7-part marketing system that has helped thousands of companies communicate clearly with their customers so their businesses grow.
Here’s the secret: The same strategies we use to bring you ideal customers can be used to bring you ideal employees. The power of story works for both hiring and marketing, especially in challenging industries like home services.
StoryBrand can help you hire!
Stripe A Lot’s messaging and marketing strategy is based on StoryBrand principles. StoryBrand is a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. We are certified in this model and use it to create marketing that gets impressive results for our clients of all sizes and types. Here’s the secret: The same strategies we use to bring you ideal customers can be used to bring you ideal employees. The power of story works for both. Ask us about it when you…