Marketing for Landscaping Companies
MJR Landscape built a 5-week waitlist. That does not happen with generic marketing.
Every Landscaping Company Sounds the Same
Scroll through landscaping company websites and you will see the same thing everywhere. Photos of lawns. A tagline about passion or quality. A list of services. A phone number. Nothing that actually tells a homeowner why they should call this company instead of the one down the road.
When companies all say the same things, customers use price as a tiebreaker. That means you are always one lower bid away from losing a job. It also means you end up attracting customers who are focused on cost rather than quality, which makes the work harder and the margin thinner.
The landscaping companies that build strong, recurring customer bases are the ones that get specific about who they serve and what the outcome looks like. Specificity builds trust. Trust builds demand. Demand fills your schedule.
“Now when people check us out online they know exactly how we can help them and how to become a customer. And it’s working. The phone is ringing!”
Mike Riske, MJR Landscape
How MJR Landscape Built a Waitlist
MJR Landscape is a landscaping company based in Grand Rapids. When they came to Guide MKTG, their online presence was not generating the calls they needed. People would visit the site and leave. The company was doing good work, but the website did not reflect that. It looked and sounded like every other landscaping company in the area.
We worked through a full messaging overhaul using the StoryBrand framework. The goal was to get clear on who MJR serves, what those customers are looking for, and what a visit to the website should make them feel and do. The answer was not a list of services. It was a clear picture of what their yard would look like, and a simple next step to make it happen.
From there we rebuilt the website around that message and launched a digital advertising campaign that put the new message in front of the right people. The calls started coming in. Then they kept coming in. Within a few months, MJR had more demand than they could handle immediately — which is the position every trade business wants to be in.
Results after working with Guide MKTG:
- 91% increase in unique website visitors
- 63% increase in appointments booked
- 5-week waitlist created by the increase in demand
MJR Landscape Results
“Now when people check us out online they know exactly how we can help them and how to become a customer. And it’s working. The phone is ringing!”
Mike Riske, MJR Landscape
- 91% increase in unique website visitors
- 63% increase in appointments booked
- 5-week waitlist created by the increase in demand
What We Do for Landscaping Companies
We help landscaping companies get clear on what makes them worth choosing, then build the marketing that gets that message in front of the right people. The goal is a full schedule — on your terms.
StoryBrand Messaging
We use the StoryBrand framework to build a message that connects with homeowners and property managers who are looking for exactly what you do.
Website Design
We build landscaping websites that convert browsers into booked consultations. Clear message, straightforward navigation, and a specific call to action that works.
Digital Advertising
We run targeted campaigns that put your landscaping company in front of people who are ready to hire. We manage everything and report on what matters: leads and booked jobs.
SEO
We help landscaping companies rank in local search so that when homeowners in your area search for a landscaper, your company shows up — and looks like the right choice.
Why Work with Guide MKTG
We are a licensed StoryBrand Guide — trained in the framework that has helped landscaping companies, contractors, and service businesses across the country build clear messages and grow. We do not just run ads or build websites. We start with strategy, and the strategy starts with your message.
We are based in Holland, Michigan and work with trade businesses across West Michigan. We know the landscaping market — the seasonal timeline, the competition for spring bookings, the pressure to fill schedules before the busy months. If you want to build the kind of demand that creates a waitlist, schedule a call.
Ready to Fill Your Schedule?
Schedule a call and we will walk through what your current marketing is doing and map out what it would take to build the kind of demand that puts you in control of your schedule.