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We started to see our sales drop and realized we needed to start marketing beyond just referrals. We tried a few things but felt like we were wasting our time and money. After hiring Guide MKTG our sales increased and freed us up to concentrate on what we do best, roofing.
Robert Freeman

Above Roofing

One of best parts about working with Guide MKTG is that we get our time back. With a small staff, every hour and every dollar counts. Becky takes care of our branding and design so we can spend time serving our community.
Jamie Wilbanks

MissionWay Church

Becky helped me create my original brand 10 years ago. It was perfect! But as my company grew and matured, my branding needed to as well. I knew I wanted to work with Becky again. Now, I’m ready to hit the next level and, I know my new branding will help me get there.
Lexie Verbruggen


Don’t make these mistakes!

Despite your best efforts, you may be wasting money or not using specific strategies proven to bring in leads.

Download your free guide. In less than 30 minutes, you can do a quick check of your marketing. We’ll tell you what to look for and how to improve it.

What is the StoryBrand advantage?

StoryBrand has become one of the most trusted names in marketing. Created by best-selling author Donald Miller, StoryBrand has helped more than 10,000 business leaders clarify their message and grow their business.

Guide MKTG’s approach is built on StoryBrand principles. And the results are incredible! Businesses consistently increase their revenue without spending more on their marketing efforts.

We are StoryBrand Certified Guides, which means we don’t have to guess when it comes to your marketing. When we create your messaging, websites, emails, and more, they will grow your business.

Business leaders should be free to do what they’re good at.

You shouldn’t have your energy consumed by relentless marketing decisions. The good news: we love solving problems and achieving goals through good marketing. We’ll use a winning framework of strategy and creativity to help you grow your business. We’ll do what we’re good at, and you can get back to doing what you love.

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Here’s what we’ve learned in our collective 40 years of experience: Business leaders lack confidence in their marketing.

While you have invaluable insight into your organization, you aren’t a marketing expert. It’s no wonder you feel anxious about how you’re spending money and if you’re actually being heard. 

We know it good marketing takes both strategy and creativity. For years, we’ve successfully guided small businesses and non-profits through the maze of ever-increasing options, making sure they connect with customers.

Our process always involves getting to know your business, customers and goals. We do this over coffee, over the internet, through surveys, and our own research. Only once we understand your strengths and the customers’ needs, we can be strategic in how we connect you to them. We combine the strategy with creativity to help insure your message doesn’t get lost. Then we execute it.

Research + Strategy + Execution

This combination is effective because it’s customized and flexible. It generates much better results than the “random acts of marketing” that most businesses engage in.

We’re ready to guide you through your next marketing challenge. For many of our clients, that means we’re in an on-going relationship, where we repeat the strategy and execution cycle. This allows us to evaluate, adapt and adjust your marketing to fit the growth you experience and any changes in your industry or marketing trends. Effective marketing is never “set it and forget it.” Retainer relationships yield consistent results.

Maybe you have a specific need that could benefit from a strategic and creative approach. We can assist with one-time initiatives.

Sometimes clients are so daunted by where to start that they need to start with a roadmapping consult. We can determine and recommend a path forward, but stop short of fully executing it until you get your bearings and your budget ready. Consultation is a first step for many clients.

Whether we work under a retainer, per-project or as consultants, you’re the hero. Our work is as guides who create:

  • more confidence in how you make marketing decisions
  • more time for you to focus on your areas of strength
  • and more customers who know about and engage with you

Repeating this success pattern is what we love to do.

Josh Cowen

Co-owner, President and Your Marketing Director

Becky Martin

Co-owner, Vice President and Your Marketing Director

Stop relying on “Random Acts of Marketing.”


By Appointment Only
Guide MKTG
1800 92nd Ave
Zeeland, MI 49464

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