Guide MKTG

Marketing Speaker

Becky Martin

Marketing Specialist for Local Skilled Trades and Home Service Professionals. Co-Founder of Guide MKTG.

Straight Talk, Real Growth.

Business leaders receive an excessive amount of marketing advice. Most of it wastes time and money. Becky and her team break that cycle using a proven, repeatable framework that builds confidence and generates real leads.

Becky is Vice President and Co-Founder of Guide MKTG, a StoryBrand Certified Guide, and a self-described word nerd based in West Michigan. Her speaker sheet (PDF) is available upon request.

Ideal Audience

  • $2M to $10M annual revenue
  • Local home services focus
  • Limited in-house marketing teams
  • Market-leading reputation
  • 5+ years established
  • 5-star reviews

Speaking Topics

Each talk is built for home service business owners who want marketing that actually works.

Stop Being Ignored

7 ways to capture customer attention

Stop Losing Business Because of Your Website

5 site improvements

Stop Wasting Time on Unqualified Job Applicants

6 hiring strategies

Stop Attracting Low-Quality Leads

5 ways to attract premium customers

Stop Wasting Good Money on Bad Marketing

5 ROI-focused tools

Stop Playing the Hero

5 steps to close more sales

Stop Stumbling Over Your Words

Elevator pitch mastery

What People Are Saying

Hiring materials improved applicant quality through clear expectations and vivid candidate descriptions.

Josh -- Residential Plumber, California

Leadership session and conference workshop generated engagement through strategic questioning and brand storytelling development.

Dean -- National Bath Remodeling Chain

StoryBrand Certified

The StoryBrand framework was created by Donald Miller and supports more than 10,000 business leaders worldwide. Every talk Becky delivers is grounded in this proven approach -- practical, repeatable, and built around how customers actually make decisions.

Ready to bring Becky to your event?

Whether it's a trade association conference, a mastermind group, or an owner roundtable -- start a conversation and we'll figure out if it's a fit.

Start a Conversation

Stop wasting good money on bad marketing.

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