Case Study
Above Roofing
Above Roofing had become successful through years of reputation marketing. But to hit their revenue goals, they needed a more strategic, managed approach. We worked on retainer as their fractional marketing team for 18 months and helped them nail some measurable, impressive results.
Project Goals
- Communicate clearly and consistently
- Design a compelling website
- Generate more leads
- Improve communication with potential customers
- Maximize online ad results
What We Did
Clear Company Message
We made sure Above Roofing was using clear language across all aspects of the company, building trust before anyone picks up the phone.
Website
We rewrote their website to include their clear message and a compelling call to action -- turning traffic into scheduled estimates.
Lead Generator
People were leaving the site without scheduling. We captured more leads when we offered a free checklist in exchange for their email address.
Sales Email Campaign
After someone downloaded the lead generator, we sent them an email sequence that delivered value, demonstrated authority, and asked for the sale.
Digital Advertising
With a clear message and customer journey in place, their monthly ads generated dramatically better results.
Marketing Strategy
We met twice a month to plan and coordinate their methods and budget, giving them expert advice to hit their growth goals.
The Results
first-time web visitors
year-over-year increase in web visitors
of funnel visitors booked an appointment
increase in year-over-year sales
We had seen our sales start to level off and knew we needed to start marketing beyond just referrals. We tried a few things but felt like we were wasting our time and money. After hiring Guide MKTG our lead flow increased and sales went up. Josh and Becky freed us up to concentrate on what we do best -- roofing. In 2019, our sales increased by 20% over the previous year. We were even able to hire a new salesperson. I love being able to serve more customers and employ more great people.
Robert Freeman, Above Roofing
Built on the StoryBrand Framework
Above Roofing's messaging and marketing strategy is based on StoryBrand principles -- a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. Ask us about it when you schedule a call.
Learn about our StoryBrand approach →Your business is too important to rely on random marketing.
You have the solution to your customers' problems. Let's use clear language and a focused website to make sure they know about it.