Case Study
CooperDavis Financial Group
CooperDavis Financial Group had built their business on referrals. The problem: when those referrals looked them up online, the website didn't match the firm's reputation. We fixed that -- with clear messaging, a full redesign, and photography that actually reflects who they are.
Project Goals
- Create a website worthy of client referrals
- Communicate expertise to ideal clients online
- Showcase commitment through professional photography
What We Did
Clear Company Message
Demonstrated expertise and built trust through refined language. Clear messaging ensures referral visitors immediately understand the firm's value and who they serve.
Website Redesign
Rewrote and redesigned the site for their target audience -- affluent clients who do their research before committing.
Custom Photography
Included actual advisors, office, and client images for authenticity. Stock photos don't cut it for high-trust services.
Key Insight
"You should never be embarrassed by your website."
CooperDavis didn't have a referral problem. They had a website problem. Once the site matched the firm's actual quality, referral visitors converted the way they should.
We were delighted by Guide MKTG's incredible listening skills. This translated into beautiful verbiage and clear communication.
Jo VanderPloeg, Client Service Associate -- CooperDavis Financial Group
Built on the StoryBrand Framework
CooperDavis's messaging is based on StoryBrand principles -- a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers. We are certified in this model and use it to create marketing that gets impressive results for clients of all sizes and types.
Learn about our StoryBrand approach →Your website should work as hard as your team does.
When a referral visits your site, they should feel even more confident in their decision. Let's make sure that's what they find.