Marketing for Landscaping Companies

MJR Landscape built a 5-week waitlist. That does not happen with generic marketing.

Every Landscaping Company Sounds the Same

Scroll through landscaping company websites and you'll see the same thing everywhere. Photos of lawns. A tagline about passion or quality. A list of services. A phone number. Nothing that actually tells a homeowner why they should call this company instead of the one down the road.

When companies all say the same things, customers use price as a tiebreaker. That means you are always one lower bid away from losing a job.

The landscaping companies that build strong, recurring customer bases are the ones that get specific about who they serve and what the outcome looks like. Specificity builds trust. Trust builds demand. Demand fills your schedule.

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Now when people check us out online they know exactly how we can help them and how to become a customer. And it's working. The phone is ringing!

Mike Riske, MJR Landscape

How MJR Landscape Built a Waitlist

MJR Landscape is a Grand Rapids landscaping company. When they came to Guide MKTG, their online presence was not generating the calls they needed. People would visit the site and leave. The company was doing good work, but the website did not reflect that. It looked and sounded like every other landscaping company in the area.

We worked through a full messaging overhaul using the StoryBrand framework. The goal was to get clear on who MJR serves, what those customers are looking for, and what a visit to the website should make them feel and do.

From there we rebuilt the website around that message and launched a digital advertising campaign. The calls started coming in. Then they kept coming in. Within a few months, MJR had more demand than they could handle immediately.

Results after working with Guide MKTG:

91%increase in unique website visitors
63%increase in appointments booked
5-weekwaitlist created by the increase in demand

Read the full case study →

What We Do for Landscaping Companies

We help landscaping companies get clear on what makes them worth choosing, then build the marketing that gets that message in front of the right people. The goal is a full schedule -- on your terms.

StoryBrand Messaging

We use the StoryBrand framework to build a message that connects with homeowners and property managers who are looking for exactly what you do.

Website Design

We build landscaping websites that convert browsers into booked consultations. Clear message, straightforward navigation, and a call to action that works.

Digital Advertising

We run targeted campaigns that put your landscaping company in front of people who are ready to hire. We manage everything and report on what matters: leads and booked jobs.

Local SEO

We help landscaping companies rank in local search so that when homeowners in your area search for a landscaper, your company shows up -- and looks like the right choice.

Ready to Fill Your Schedule?

We are a licensed StoryBrand Guide based in Holland, Michigan. We know the landscaping market -- the seasonal timeline, the competition for spring bookings, the pressure to fill schedules before the busy months. Schedule a call and we will walk through what your current marketing is doing and map out what it would take to build the kind of demand that puts you in control.

Schedule a Call