Case Study
MJR Landscaping
MJR Landscape provides outstanding service to homeowners and businesses. But their website was outdated and not easy to navigate. We clarified their messaging and launched a new site in 90 days. Within weeks, their schedule was full and their wait list was long.
Project Goals
- Communicate clearly and consistently
- Write and design a compelling website
- Generate more leads
- Improve communication with potential customers
What We Did
Clear Company Message
Inconsistent words confuse customers. We started by making sure MJR was using clear language across all aspects of the company. Every employee becomes a salesperson when they can consistently answer the question 'what do you do?'
Website
We rewrote and redesigned their site to include their clear message, descriptions for both residential and commercial customers, and a compelling call to action.
The Results
increase in unique website visitors
increase in appointments booked
waitlist created by the increase in demand
Our website was ugly and confusing. It was making me cranky! It didn't match our company. We do great work every day, all year. But you'd never know it if you visited our old site. Josh did a great job listening and asked some good questions. Now when people check us out online they know exactly how we can help them and how to become a customer. And it's working. The phone is ringing!
Mike Riske, MJR Landscape
Built on the StoryBrand Framework
MJR Landscaping's messaging and marketing strategy is based on StoryBrand principles -- a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. Ask us about it when you schedule a call.
Learn about our StoryBrand approach →Your business is too important to rely on random marketing.
You have the solution to your customers' problems. Let's use clear language and a focused website to make sure they know about it.