Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

We use StoryBrand to help service providers attract more customers.

You need the right words and a repeatable marketing plan.

Boost Your Customer Base Checklist

Swipe this free checklist
with 3 ways to

Boost Your Customer Base

Clear Message

Strategic Plan

More Clients

Tired of searching for new ways to grow your customer base?

Too many service providers and their in-house marketing team are:

  • Unsure how to talk about your service
  • Frustrated by amount of guessing you do
  • Uncertain how much of your hard-earned money to budget
  • Discouraged by your competitors’ success
  • Irritated that your sales and marketing teams aren’t working together

There is a better way to market your service. Stop guessing and start telling a better story.

Searching for ways

StoryBrand will improve your messaging. A plan will improve your marketing.

Brand Message Consult

Brand Message Consult:

The right words to attract the right clients

You may have heard Don Miller say “If you confuse, you lose!” Clear messaging is what gets customers to pay attention and become warm leads. The StoryBrand 7-part framework is where we start with all our clients.

Marketing Action Plan

Marketing Action Plan:

A roadmap of what to do next to grow your business

We’ll look at your current marketing to determine what’s working, what’s missing, and what to do next. Your customized Action Plan will break the marketing process down into actionable tasks and tactics designed to help you sell more services.

We get it: The marketing you’re doing isn’t helping you grow.

And it’s OK if you’re skeptical that “story” is the key to unlocking more leads and improving your conversion rate. 

But StoryBrand framework taps into some of the universal ways humans think and behave. When you position your service as something that helps your customers solve a real problem so they can survive or thrive, people will want what you offer. 

All of our customers apply StoryBrand to their marketing. And they experience, on average, 20% year over year growth.

 

“I did not want to email our customers. I was afraid it would frustrate them and turn a lot of them off to working with us. Well, I was wrong. An hour after that email went out, our phone started to ring. People were talking about the email and blog. Damn if we didn’t have our busiest spring ever!”

– Joe Knapp, Stripe A Lot

“I was delighted by the creative content for our monthly emails. We now have more water heater leads coming, which is exactly what we wanted.”

Ben Foster, Barnett Water Heaters

Growing service companies need a simple, repeatable approach to marketing, not a quick-fix scheme.

Assessments & Roadmaps

We can help you determine what’s working and what needs to happen next in order for you to reach your goal.

Clear Company Messaging

Everything starts with knowing how to talk to your ideal customer. Your company message should be clear and consistent.

Websites

Whether it’s your home page or landing page for a specific campaign, your website should make you money.

90-Day Action Plans

Marketing should serve your business goals. We work in 90-Day cycles so we can monitor, adjust, and stay in sync.

Implementation

It does you no good to have a great plan or content but never implement it. Our team will help you take it across the finish line.

 

90-Day Action Plans

Marketing should serve your business goals. We work in 90-Day cycles so we can monitor, adjust, and stay in sync.

Implementation

It does you no good to have a great plan or content but never implement it. Our team will help you take it across the finish line.

 

How it works

We’ve got a process that will help your service-based business grow.

Hop on a clarity call to discuss your marketing strategy.

1. Schedule a Clarity Call

Get clear about where you are now, what your goals are, and what’s standing in your way.

Make a marketing strategy

2. Get an Action Plan

We’ll figure out what parts of your current marketing are working and what’s missing. Then, we build a Marketing Action Plan to grow your company.

Improve your results with a marketing strategy.

3. See Your Business Grow

When your team or ours consistently implements the plan, your service-based business will grow.

Service companies often need marketing help and choose to partner with us when:

  • Sales level off

  • Internal marketing team needs help

  • New service to promote

  • New audience to serve

  • New location to launch

Boost Your Customer Base Checklist

Swipe this free checklist
with 3 ways to

Boost Your Customer Base

Companies are crushing their goals. You can, too.

%

open rate (21% is industry average)

phone calls in the next week

revenue from this ONE email

“I was afraid emailing our customers would frustrate them and turn a lot of them off to working with us. Well, I was wrong. An hour after that email went out, our phone started to ring. Damn if we didn’t have our busiest spring ever!

Joe Knapp

Stripe A Lot