Humans go through life constantly making two calculations about every interaction: we’re trying to achieve something good and avoid something bad. We make “failure avoidance” calculations all the time.  Which checkout to use at the grocery store to avoid standing in...

Very few things in life are free. About half way down this email, I’m going to link you out to an incredibly helpful marketing tool that is completely free. 🎉 So many of the conversations we have with business leaders revolve around the “sexy side of marketing.” They...