Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Topic: Customer Want

I’m not sure I want to do that.

I’m not sure I want to do that.

Part of being an empathetic guide is taking objections seriously, not getting defensive, and walking your customer through this part of the decision process.

Can your customers find you?

Can your customers find you?

Basic SEO: If the words your customers are using to describe their problem don’t show up on key locations on your site, your customers won’t find you.

What do you want? 🤷

What do you want? 🤷

What do your customers want? When you know the answer, use those exact words and phrases throughout your marketing. You’ll connect faster with leads and improve your search ranking.

Take the mystery out of marketing.

These articles will help you understand the basics of marketing so you can make better marketing decisions.

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