case study

MJR Landscaping

MJR Landscape provides outstanding service to homeowners and businesses. But their website was outdated and not easy to navigate. They needed to be able to clearly describe what services they offer and make it easy for new customers to get a custom quote. We clarified their messaging and launched a new site in 90 days. Within weeks, their schedule was full and their waitlist was long!

Project Goals:

  • Communicate clearly and consistently
  • Write and design a compelling Website
  • Generate more leads
  • Improve communication with potential customers

Messaging & Marketing Tools We Used

clear message

Clear Company Message

Inconsistent words confuse customers. We started by making sure MJR was using clear language across all aspects of the company. Every employee becomes a salesman when they can consistently answer the question “what do you do?” (The best answer is more than “cut your grass.”)



Websites provide information but they should also generate sales.

We rewrote and redesigned theirs to include their clear message, descriptions for both residentatial and commercial customers, and a compelling call to action.

Above Roofing homepage

The Results


increase in appointments.


increase in unique Website visitors.


week waitlist!
(Obviously this is not ideal, but it is one indicator that the right approach to marketing really works).

Your business is too important to rely on random marketing.

You have the solution to your customers’ problems. Let’s use clear language and a focused Website to make sure they know about it.

Our Website was ugly and confusing. It was making me cranky! It didn’t match our company. We do great work every day, all year. But you’d never know it if you visited our old site.

Josh did a great job listening and asked some good questions. He was really responsive and put together a clear and good-looking site.

Now when people check us out online they know exactly how we can help them and how to become a customer. And it’s working. The phone is ringing!

Mike Riske

MJR Landscape

Email Marketing
Residential Roof Checklist
StoryBrand Guide Badge

MJR Landscape’s messaging and marketing strategy was based on StoryBrand principles. We consistently see impressive results, for clients of all sizes and types, when using this framework. Ask us about it when you schedule a call.

Stop wasting good money on bad marketing.


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Guide MKTG
1800 92nd Ave
Zeeland, MI 49464

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