Many of the reviews/testimonials we see businesses use miss the mark. Learn what the most effective testimonials do instead.
33 Types of Lead Generators You Can Use to Grow Your Business
Are you using a digital lead generator to grow your business? If not, you’re working way too hard!
Effective Lead Generation Strategies for Small Business
To motivate qualified leads to give you their email address, you offer them a free gift, also called a lead generator or lead magnet, related to the problem your business solves.
Concept of Reciprocity
The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.
Steal my website checklist ✔️
People don’t base their buying decisions on pretty pictures, keywords, or stories about how your grandfather started the business.
This book will make you💰
Looking for one book that will make the most difference in your marketing? This is it!
A Better Version of You ✨
Use the power of transformation when you’re talking with a customer. Talk about how your product or service will transform them.
Craft the Perfect Careers Page to Attract Top Talent
You only get one chance to make a good first impression. If you want to hire top talent, that means you need a careers page that showcases your company well. Use these 7 careers page best practices so that your website brings in the qualified applicants your company...
6 Recruiting Strategies to Hire Great Employees
Use these recruiting strategies to hire great employees that will fit your company culture and your business needs.If you'd rather listen than read, Becky shares all of these hiring strategies and more in this episode of the Marketing Made Simple Podcast.Recruitment...
Should you respond to client reviews?
Client reviews are a powerful marketing tool. A positive review provides your company with free advertising and compelling social proof. A stream of negative reviews, on the other hand, can erode a company's brand reputation. However, if you respond to client reviews,...