Are you using a digital lead generator to grow your business? If not, you’re working way too hard!
To motivate qualified leads to give you their email address, you offer them a free gift, also called a lead generator or lead magnet, related to the problem your business solves.
The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.
People don’t base their buying decisions on pretty pictures, keywords, or stories about how your grandfather started the business.
Looking for one book that will make the most difference in your marketing? This is it!
Use the power of transformation when you’re talking with a customer. Talk about how your product or service will transform them.
How does automated lead generation work? Essentially, you first create something of value, generally in the form of digital content, that you plan to give to potential clients for free. Then, you publish a landing page on your website describing that free offering....
4 Ways to Deliver Your Lead Generator To create a successful lead generator, you need to deliver your content in a way that resonates and builds connection with your potential client. Here are the four main methods that businesses use to deliver content and connect...
What is a lead generator? In the online marketing world, a lead generator is a tool or service that helps you collect contact information from potential customers. To motivate qualified leads to give you their email address, you offer them a free gift, also called a...