We give you the words and tools you need to recruit top talent and fill your open positions.
You can’t afford to turn down work or watch your wait list grow frustrated — especially during economic uncertainty. If nothing changes, and you can’t hire the help you need, you’ll:
Lose loyal customers
Miss out on new clients
Overwork your current staff until they quit
Forget about having better work-life balance
Watch your business shrink
Messaging with clarity, honesty, and personality will attract quality candidates that match your company’s culture.
Overworking your current employees is making them resentful or straight up quit. Adding more good employees to the team will help you get the best out of everyone.
If your competitors are scooping up all of the good employees with their so-so offer, imagine the advantage you can have with your clear and amazing job opportunity.
We understand how frustrating it is to list a job opening and get ZERO qualified applicants.
If no one is applying, the problem might be the way you’re describing the opportunity or confusion during your hiring process.
The right words — about the opportunity, your company, and the process — are key to capturing people’s attention and convincing them to apply.
A hiring strategy, so you can stop guessing about what parts of your process need attention
The exact words to use for everything related to hiring
A careers page on your website
Job descriptions for Indeed, LinkedIn, Zip Recruiter, or the job board your ideal candidate prefers
InMail messages for cold outreach
Emails for after individuals apply
Digital ads for Facebook or LinkedIn
Social media posts aimed at applicants
Signage for your physical location or fleet vehicles
Online testing set up to further qualify applicants
Onboarding documentation (digital or physical)
Clients using our hiring content consistently find talented applicants who add value to the team.
Month-over-month increase in qualified applicants
Amount of time passed to fill position
Average time spent reading the careers page
Visitors to careers page applying for the position
Download your free guide with 29 specific tips!
“We are now getting hundreds of qualified applicants per month thanks to the content Guide MKTG wrote. We’ve hired 4 tax professionals in the first 6 weeks and have more in process.
I’m networked with dozens of other CPA firms who are turning away client work because they don’t have enough staff. I’ve told them to hire GUIDE to create all of their hiring content.”
Everyone is paying attention to how they spend their money right now — your customers are, you are, we are… It’s a stressful unknown on everyone’s mind.
Here’s what we do know: Demand may look different in the coming months, but customers aren’t going away. You provide a valuable, needed service that customers can’t put on hold indefinitely. If you’re going to survive and thrive, you need to have the employees to meet demand. You need to be able to say “yes!” when the phone rings.
Having high-performing team members will help you delight your current customers, sneak up on any competition, and give you huge momentum at the end of this economic wave.
What have you got to lose? It’s 30 minutes, and it’s free. We’ll give you suggestions specific to your situation on this very first call. This one conversation could set up years of success.
We’ll look at your past success and struggles to come up with a plan. Then, we’ll write all of the pieces you need to attract top talent. They will be specific to your company and the positions you have open.
Your team has all the tools they need to set your hiring plan in motion. If you’re working with a recruiter, just share your folder of hiring materials with them.
Holy cow! The hiring plan worked! Not only have you found stellar new employees, you also maintained your sanity. Now you’re ready to take on new business!
Creating a detailed, clear company profile, job description, expectations, and benefits package will target the kind of employees you want and turn away those you don’t.
“We were frustrated with our recruitment process (and recruiters) because we were having a hard time finding good applicants. For example, we were trying to hire a Customer Service Representative and having no success. Guide MKTG rewrote the job description and developed a recruitment strategy. It didn’t take long to work (less than 48 hours, to be exact). We are relieved to have a great new CSR on our team. We’re confident that Guide MKTG’s methods will bring us qualified candidates for our next hiring push, too.”
StoryBrand is a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. We are certified in this model and use it to create marketing that gets impressive results for our clients of all sizes and types. Here’s the secret: The same strategies we use to bring you ideal customers can be used to bring you ideal employees. The power of story works for both. Ask us about it when you schedule a call.
