Can your customers find you?

Can your customers find you?

Basic SEO: If the words your customers are using to describe their problem don’t show up on key locations on your site, your customers won’t find you.

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Waving a magic wand around 🪄

In our very first conversation with a small business owner who comes to us to improve their marketing, we ask “the magic wand” question. “If we could wave a magic wand 🪄 and make your wish come true, what would you ask for?” What does “success” look like? Business...

I see you 👀

When looking for a company or product to solve a problem, customers want to work with someone who truly understands their problem and the pain it’s causing. Customers want someone who “gets it.” How do you communicate this? Empathy. As we talked about a few weeks ago,...

They’ve got cash in their hand…

What if you went to a store, loaded up your cart, but couldn’t find a checkout? What if you wanted to place an order with a sales person, but you couldn’t find a single employee?  It would be crazy to build a sales environment but make it hard or confusing for...