Looking for one book that will make the most difference in your marketing? This is it!
What you sell is the solution to your client’s problems. But there is more to it than that.
People look for solutions to their external problems but they buy based on internal feelings.
Feel like you are wasting money on marketing? You are not alone. Here are a few ways you might be.
People are motivated to solve the problems that cause them pain. If your marketing doesn’t talk about your customer’s problem, you’ll be ignored.
In our very first conversation with a small business owner who comes to us to improve their marketing, we ask “the magic wand” question. “If we could wave a magic wand 🪄 and make your wish come true, what would you ask for?” What does “success” look like? Business...
When looking for a company or product to solve a problem, customers want to work with someone who truly understands their problem and the pain it’s causing. Customers want someone who “gets it.” How do you communicate this? Empathy. As we talked about a few weeks ago,...
What if you went to a store, loaded up your cart, but couldn’t find a checkout? What if you wanted to place an order with a sales person, but you couldn’t find a single employee? It would be crazy to build a sales environment but make it hard or confusing for...