CASE STUDY
Barnett Plumbing & Water Heaters Monthly Email
Barnett provides emergency plumbing services and water heater installations. Since “emergencies” are unpredictable, you never know when the customer will need you. For companies like this, staying top of mind is key. Sending monthly emails that provides valuable content and answers common questions is a great way to serve your customer and be memorable.
Each email is quick, to the point, and links people out to a more detailed blog post on the same topic.
Project Goals:
- Begin regularly communicating directly with past customers via email
- Provide valuable content to existing customers
- Maintain awareness so Barnett is top-of-mind when a plumbing emergency strikes
- Increase the number of proactive water heater replacements
- Increase revenue through scheduled, preventative work, not just emergency calls
Messaging & Marketing Tools We Used
Clear Company Message
The same messaging principles that attract customers can be used to attract employees. We developed a message that could be used across all hiring initiatives.
Nurture Emails
Showing up in your customers’ (or potential customers’) inbox is important because you never know when someone is ready to buy or buy again. Sending regular, valuable emails builds trust and keeps you top of mind.
Blogging
Writing authoritative content on topics people are interested in will boost your Google ranking, so more ideal customers can find you. Blogging is also scalable — one blog post can be converted into an email, multiple social media posts, Google Business Listing posts, and more. Regular blogging keeps your website current, which Google and your customers appreciate.
The Results
46%
open rate (21% is the industry average)
54x
average return on their monthly investment
Your business is too important to rely on random marketing.
You have the solution to your customers’ problems. Let’s use clear language and a focused Website to make sure they know about it.
I was delighted by the creative content for our monthly emails. We now have more water heater leads coming, which is exactly what we wanted.
StoryBrand can help!
Barnett Plumbing & Water Heaters’ messaging and marketing strategy is based on StoryBrand principles. StoryBrand is a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. We are certified in this model and use it to create marketing that gets impressive results for our clients of all sizes and types. Ask us about it when you schedule a call.
