Case Study
Barnett Plumbing & Water Heaters Monthly Email
Barnett provides emergency plumbing services and water heater installations. The challenge: staying top-of-mind when customers' needs are unpredictable. Monthly emails with valuable content and links to detailed blog posts kept Barnett in their customers' heads -- and filled their schedule with proactive work instead of just emergencies.
Project Goals
- Begin regularly communicating with past customers via email
- Provide valuable content
- Stay top-of-mind when a plumbing emergency strikes
- Increase proactive water heater replacements
- Increase revenue through scheduled preventative work, not just emergency calls
What We Did
Clear Company Message
Consistent language across every touchpoint so customers recognize Barnett and trust them before they ever need to make a call.
Nurture Emails
Monthly emails that deliver real value -- not just promotions. Customers read them because they're useful, and they remember Barnett when something breaks.
Blogging
Blog posts linked in each email gave customers a reason to engage and positioned Barnett as the expert in their inbox.
The Results
open rate vs. 21% industry average
average return on monthly investment
I was delighted by the creative content for our monthly emails. We now have more water heater leads coming, which is exactly what we wanted.
Ben Foster, Barnett Plumbing & Water Heaters
Built on the StoryBrand Framework
Barnett's email strategy is based on StoryBrand principles -- a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. Ask us about it when you schedule a call.
Learn about our StoryBrand approach →Consistent communication turns past customers into repeat revenue.
You've already done the hard part -- earning their trust. A monthly email keeps you top-of-mind so when something breaks, they call you first.