case study

Barnett Plumbing & Water Heaters Monthly Email

Barnett provides emergency plumbing services and water heater installations. Since “emergencies” are unpredictable, you never know when the customer will need you. For companies like this, staying top of mind is key. Sending monthly emails that provides valuable content and answers common questions is a great way to serve your customer and be memorable.

Each email is quick, to the point, and links people out to a more detailed blog post on the same topic. 

Project Goals:

  • Begin regularly communicating directly with past customers via email
  • Provide valuable content to existing customers
  • Maintain awareness so Barnett is top-of-mind when a plumbing emergency strikes
  • Increase the number of proactive water heater replacements
  • Increase revenue through scheduled, preventative work, not just emergency calls

Messaging & Marketing Tools We Used

clear message

Clear Company Message

The words you use to describe your company informs blogs and email campaigns. You know who the customer is, what problems they have and how you solve them. You know what success and failure look like. Your company message is the backbone for all marketing.

digital advertising

Nurture Emails

Showing up in your customers’ (or potential customers’) inbox is important because you never know when someone is ready to buy or buy again. Sending regular, valuable emails builds trust and keeps you top of mind. 

clear message


Writing authoritative content on topics people are interested in will boost your Google ranking, so more ideal customers can find you. Blogging is also scalable — one blog post can be converted into an email, multiple social media posts, Google Business Listing posts, and more. Regular blogging keeps your website current, which Google and your customers appreciate.

computer on a desk with the email on screen

The Results


open rate (21% is the industry average)


average return on their monthly investment

Your business is too important to rely on random marketing.

You have the solution to your customers’ problems. Let’s use content marketing to provide them with valuable information, position you as the trusted authority, and ask for the sale.

I was delighted by the creative content for our monthly emails. We now have more water heater leads coming, which is exactly what we wanted.


VP of Operations

person scrolling through email on their phone
computer on a desk with the email on screen
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Barnett’s messaging and marketing strategy is based on StoryBrand principles. We consistently see impressive results, for clients of all sizes and types, when using this framework. Ask us about it when you schedule a call.

Stop wasting good money on bad marketing.


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