Hi. I’m Josh.
Probably like you summers as a kid were awesome. I had freedom to adventure on my bike. A carpet full of Legos to fulfill my imagination. Best of all I got to work alongside my dad.
Growing up with an Appliance Repairman as a father was exciting to say the least. His shop was paradise for a little boy. Walls covered in glistening tools; dusty cabinets with unknown treasures; mechanical bits and pieces everywhere. And despite the drill tear-down incident he loved teaching me his ways.
His teaching continued through high school and into college. Constantly rebuilding washers and dryers, going on service calls to customers homes and stops for an occasional snack. As the years floated by I began to understand service work. The constant battle of customer service, problem solving and running a business on your own.
Business leaders like you and my dad wear so many hats. Your can-do, muscle-through, DIY approach has helped you grow your business. But being responsible for too many things is preventing your growth (and making you exhausted). I saw that a lot with my dad.
One of the hats that gets overlooked is marketing. You end up hoping that customers just “get it” and buy. Or you get seduced by a vendor or widget and their vague ROI promises. When they do put on their marketing hat, too many small business owners end up doing expensive, ineffective “random acts of marketing.”
Growing up in a service based business, I get it. Technical knowledge comes easy. But running a business is a headache. Finances, scheduling, answering the phone… There is so much to oversee and do that marketing takes a back seat. If my dad had someone to guide his marketing, his business would have grown beyond just him.
I want small businesses to win. Owners shouldn’t be crushed by their to-do list. Your business should grow whether you’re in the office or sitting in your backyard or on the bleachers cheering on your kids.
Are you ready to take off the marketing hat? You can have marketing that works and more time to focus on the parts of your business you love.