Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Guide MKTG helps growing B2B and B2C companies plan and build marketing that works.

Business owners and marketing directors are drowning in responsibilities. When you’re squeezed for time or support, you end up with a reactive (or no-active) approach to marketing.  

But something dramatic happens when you have a thinking partner, a plan, and help putting that plan in motion. 

Our team of experts helps you avoid expensive and ineffective random marketing tactics.

Guide MKTG is headquartered in West Michigan, but we’re a remote team of experts that span the country. We serve clients across the United States.

We’re certified StoryBrand Guides and use that proven framework to create your clear, company-wide messaging. Then, we flow that customer-focused messaging across the marketing channels that are right for your industry and audience.

Having a proven marketing strategy (and a team to implement it) will give you more confidence, more time, and more leads.

You can have repeatable, effective marketing. Are you ready?

What We Love to Do

Assessments & Roadmaps

We can help you determine what’s working and what needs to happen next in order for you to reach your goal.

Clear Company Messaging

Everything starts with knowing how to talk to your ideal customer. Your company message should be clear and consistent.


Whether it’s your home page or landing page for a specific campaign, your website should make you money.

90-Day Action Plans

Marketing should serve your business goals. We work in 90-Day cycles so we can monitor, adjust, and stay in sync.


It does you no good to have a great plan or content but never implement it. Our team will help you take it across the finish line.


The Guide MKTG Team

Josh Cowen

Co-owner, President & Marketing Strategist
Read more

Becky Martin

Co-owner, Vice President & Marketing Strategist
Read more

Josh Brammer

Fractional COO

Cherie Ockerse

Executive Assistant

Grace Townsley

Copywriter & Analyst

Jonah Townsley

Project & Resource Manager

Katie Barrett

Account Manager

Stefanie McGee


Vanessa Ruiz


Plus other subject-matter experts and niche companies that deliver top-quality results for our clients

What is the StoryBrand advantage?

“StoryBrand” has become one of the most trusted names in marketing. Created by best-selling author Donald Miller, StoryBrand has helped more than 10,000 business leaders clarify their message and grow their business.

We are StoryBrand Certified Guides, which means we don’t have to guess when it comes to your marketing. When we create your messaging, websites, emails, and more, they will grow your business.

Don’t make these mistakes!

Despite your best efforts, you may be wasting money or not using specific strategies proven to bring in leads.

Download your free guide. In less than 30 minutes, you can do a quick check of your marketing. We’ll tell you what to look for and how to improve it.