Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.


Barnett Plumbing & Water Heaters Hiring

Barnett is a growing company that has very intentionally created a healthy, high-performing team. While they need more people in order to expand, they need people with the right characteristics and mindset (even more than relevant experience). For Barnett, “fit” is critical. We worked with their leadership team to create a careers page and write job descriptions that attract high-quality in-house and in-the-field employees.

Project Goals:

  • Increase the number of qualified candidates that apply
  • Build a page that accurately and attractively describes what it’s like to work at Barnett

Messaging & Marketing Tools We Used

Clear Company Message

The same messaging principles that attract customers can be used to attract employees. We developed a message that could be used across all hiring initiatives.

Website Landing Page

Worthwhile employees will check out your website. Reward their effort with a page that’s written especially for them.

Job Descriptions

Candidates are interested in much more than compensation and benefits — especially if they’re going to leave their current position for a new one. This piece is KEY to your success.

The Results


Barnett was able to attract and hire applicants who are a good fit for their culture.


Because Guide MKTG wrote everything, Barnett staff could stay focused on their primary jobs.

Successful Onboarding

So much was communicated before the hire, it was easier for new employees to get started.

How would business change if you had all the help you need?

Imagine being able to say “yes” to every customer, every job. No more waitlist or backlog. No more turning down work. No more doing the work yourself. We can help you find high-quality candidates.

Even in this tight labor market, we can waste a lot of time sorting through applications. But the way Guide MKTG writes our materials provides a higher-quality experience for applicants and helps weed out any who aren’t a good fit. Multiple applicants have said they’ve never seen content that so clearly lays out expectations and so vividly describes who we are looking for. This content is attracting the best kind of applicants.

Josh Moog

Barnett Plumbing & Water Heaters

I have never seen a job posting so detailed. It’s actually what led me to apply. I was very impressed with the way you described your company and the culture. There was no question about what type of person you’re looking for. It was so refreshing. I immediately thought ‘Wow! I need to work here.‘

Job Applicant

feedback during an interview

StoryBrand can help you hire!

Barnett Plumbing & Water Heaters’ messaging and marketing strategy is based on StoryBrand principles. StoryBrand is a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. We are certified in this model and use it to create marketing that gets impressive results for our clients of all sizes and types. Here’s the secret: The same strategies we use to bring you ideal customers can be used to bring you ideal employees. The power of story works for both. Ask us about it when you schedule a call.