Case Study
Barnett Plumbing & Water Heaters
Barnett Plumbing wasn't struggling to find applicants. They were struggling to find the right ones. The same messaging principles that attract great customers can attract great employees -- and that's exactly what we built for them.
Project Goals
- Increase number of qualified candidates that apply
- Build a page that accurately and attractively describes what it's like to work at Barnett
What We Did
Clear Company Message
The same messaging principles that attract customers can be used to attract employees. A message was developed for all hiring initiatives.
Website Landing Page (Careers Page)
Worthwhile employees will check out your website. Reward their effort with a page that's written especially for them.
Job Descriptions
Candidates are interested in much more than compensation and benefits -- especially if they're going to leave their current position for a new one. This piece is KEY to your success.
The Results
More qualified candidates applied -- people who actually fit the role and understood what was expected.
Less time sorting through unqualified applicants means more time running the business.
New team members onboarded smoothly because expectations were clear from the first job posting.
Multiple applicants have said they've never seen content that so clearly lays out expectations and so vividly describes who we are looking for.
Josh Moog, Barnett Plumbing & Water Heaters
I have never seen a job posting so detailed. It's actually what led me to apply.
Job Applicant -- Interview Feedback
How would business change if you had all the help you need?
Imagine being able to say "yes" to every customer, every job. Clear hiring messaging gets you the right people -- so you stop turning away work.