Marketing Tips for Your Small Business

Concept of Reciprocity

Concept of Reciprocity

The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.

The Value of Email Marketing

The Value of Email Marketing

Email marketing is one of the most effective ways to reach potential customers and stay connected with existing customers.

Client Wins

Client Wins

Is marketing always on your “I’ll-get-to-it-someday” list? With Guide as their marketing director, our clients are exceeding goals and becoming leaders in their fields. You can do the same.

GMB FTW

GMB FTW

Don’t miss out on free digital marketing—Set up Google My Business now! GMB is often the forgotten channel of digital marketing.

I’m not sure I want to do that.

I’m not sure I want to do that.

Part of being an empathetic guide is taking objections seriously, not getting defensive, and walking your customer through this part of the decision process.

Are you an expert?

Are you an expert?

Or do you sell cheap tattoos? Anyone can claim they’re good at something but savvy customers will look for proof that you’re actually an expert.

Take the mystery out of marketing.

These articles will help you understand the basics of marketing so you can make better marketing decisions.

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