Can your customers find you?

As consumers, we’ve all become good at figuring out what words to use when searching for an answer online. And businesses want to rank high on the search results page.

But what if the words your customers are using to search aren’t in the right spot on your website? What if the words they’re using to describe their problem don’t show up in your marketing?

You won’t show up when customers search. Your customers won’t find you.

You need to use the words they’re using (even if they’re not the fanciest or most technical or “accurate”).

Ranking higher in a web search — what marketers refer to as SEO (Search Engine Optimization) — is more complicated than a few keywords. It’s not an instant fix, and high rankings are based on lots of factors and consistent work. But it starts when you understand what your customer wants and then use those words in key places on your site.

If ranking is really important to the success of your business, we can help with paid SEO work that goes far beyond a few keywords. It’s a long-term investment, but it will generate results.

Feeling overwhelmed by SEO? Let’s get on a free, 30-minute call to talk about it.

Action Steps:

  • Step 1: What do your customers want? What words would are they Googling to find it?
  • Step 2: Look at your Website. Are those same words on there? Are they in your headline? And your section titles? Are they in your meta titles and page descriptions?

Topics

Recent Articles

GMB FTW

Google My Business (GMB) is often the forgotten channel of digital marketing, which is unfortunate. GMB has so much to offer as you market your business, product, or even nonprofit.  Here are some of my favorite benefits: It’s free. It enhances your visibility. Google...

I’m not sure I want to do that.

How many of these objections have you heard from your customers?  “That’s more expensive than I thought it would be…”“I thought I could get on your calendar sooner than that…”“I’ve heard of (competitor’s name), but I’ve never heard of you before…”“That sounds...

To Blog or Not To Blog 🎭

Whether or not to invest in blogging is a big question for many business owners. There’s no doubt that it takes time and energy, making you wonder if it’s all worth it.  Let me offer a handful of reasons why it’s worth the investment.  Blogging: Assures the reader...

You May Also Like…

GMB FTW

GMB FTW

Don’t miss out on free digital marketing—Set up Google My Business now! GMB is often the forgotten channel of digital marketing.

I’m not sure I want to do that.

I’m not sure I want to do that.

Part of being an empathetic guide is taking objections seriously, not getting defensive, and walking your customer through this part of the decision process.