But what if the words your customers are using to search aren’t in the right spot on your website? What if the words they’re using to describe their problem don’t show up in your marketing?
You won’t show up when customers search. Your customers won’t find you.
You need to use the words they’re using (even if they’re not the fanciest or most technical or “accurate”).
Ranking higher in a web search — what marketers refer to as SEO (Search Engine Optimization) — is more complicated than a few keywords. It’s not an instant fix, and high rankings are based on lots of factors and consistent work. But it starts when you understand what your customer wants and then use those words in key places on your site.
If ranking is really important to the success of your business, we can help with paid SEO work that goes far beyond a few keywords. It’s a long-term investment, but it will generate results.
Feeling overwhelmed by SEO? Let’s get on a free, 30-minute call to talk about it.
Action Steps:
- Step 1: What do your customers want? What words would are they Googling to find it?
- Step 2: Look at your Website. Are those same words on there? Are they in your headline? And your section titles? Are they in your meta titles and page descriptions?
