Holland Michigan’s Marketing Agency
We work with Holland and West Michigan businesses that are tired of spending money on marketing that does not bring in customers.
We Know Holland
Holland is not Grand Rapids. Businesses here run on relationships, community trust, and word-of-mouth built over years. But referrals only carry you so far. When someone who doesn’t already know you searches for a roofer, a landscaper, or a contractor, they are going to find whoever shows up clearly and says something that makes sense to them.
The Holland market is seasonal. Contractors get busy in summer and slow down in winter. Service businesses run promotions around local events and community calendars. If your marketing doesn’t account for how this market actually works, you are leaving leads on the table every slow season.
We have worked with Holland-area businesses across trades and professional services. We know what this market responds to, what it ignores, and how to position a local business so it stands out without sounding like it flew in from somewhere else.
“Josh explained that the very first thing we need to do was get really clear about how we talked about the services we provide. Now our ads are sending people to a website that’s clear and convinces people to call us!”
Stripe-A-Lot, Holland MI
How We Helped a Holland Contractor Stand Out
Stripe-A-Lot is an asphalt maintenance company based in Holland. When they came to us, their ads were running and their website was live, but the results were not there. The bounce rate was high. People were landing on the site and leaving without doing anything. Their ads were getting clicks, but the message people found when they arrived did not match what they were looking for.
The first thing we did was work on clarity. Before spending another dollar on ads, we helped Stripe-A-Lot get clear on exactly what they do, who they do it for, and why a customer should choose them over the other asphalt companies in their area. That messaging work changed everything downstream. Once the message was right, the website made sense. Once the website made sense, the ads started converting.
Results after working with Guide MKTG:
- 49.8% decrease in bounce rate — people stayed on the site and engaged
- 5.4% CTR on digital ads — more than double the national average
- Maintained and grew business through 2020 despite a difficult market year
What We Do for Holland Businesses
We do not offer a package and walk away. Every engagement starts with your message — figuring out what to say and how to say it so the right people pay attention. From there, we build or fix the marketing that needs to carry that message.
StoryBrand Messaging
We use the StoryBrand framework to clarify your message so your website, ads, and everything else says the same thing in a way that makes customers want to move forward.
Website Design
A website that looks good but does not generate leads is a liability. We build sites focused on one thing: turning visitors into customers.
Digital Advertising
Google Ads and social ads done right put your business in front of people who are actively looking for what you do. We manage campaigns that bring in real leads, not just clicks.
SEO
When someone in Holland searches for your service, your business should show up. We build the content and technical foundation that makes that happen consistently over time.
Why Work with Guide MKTG
We are a licensed StoryBrand Guide — one of a relatively small number of certified practitioners trained directly in the StoryBrand framework. That means when we work on your message, we are using a proven system, not guessing. The framework is built on how people actually make buying decisions, and it works for local businesses the same way it works for national brands.
We are also local. We are not an agency that handles clients from across the country and assigns you to a junior account manager. We know Holland, we know West Michigan, and we treat every client like a business partner, not a line item. If you want a marketing agency that is accountable, communicates clearly, and measures results, let’s talk.
Ready to Get More Customers from Your Marketing?
Schedule a call and we’ll talk through what is and is not working in your current marketing, and what it would take to change that.