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West Michigan Marketing Agency

We help businesses across West Michigan get clear on their message and grow their customer base.

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We Work Across West Michigan

Guide MKTG works with businesses throughout the region — Holland, Zeeland, Grand Rapids, Muskegon, Grand Haven, Kalamazoo, and the communities in between. We are not a national agency with a West Michigan office; we are a local agency that knows this region because we live and work here.

West Michigan has its own rhythm. The trade season runs from spring through fall. Manufacturing and professional services operate on different cycles. Tourism and retail in lakeshore communities behave differently from businesses inland. We understand these patterns and build marketing that fits the way business actually works here, not a generic playbook built for somewhere else.

What Happens When Marketing Gets Clear

Above Roofing

Roofing Contractor, Jenison/Grand Rapids

“We had seen our sales start to level off and knew we needed to start marketing beyond just referrals. After hiring Guide MKTG our lead flow increased and sales went up.”

Robert Freeman

 

  • 272% year-over-year increase in web visitors
  • 42% of funnel visitors booked an appointment
  • 20% increase in year-over-year sales
  • Hired a new salesperson to handle the demand

MJR Landscape

Landscaping, Grand Rapids

“Now when people check us out online they know exactly how we can help them and how to become a customer. And it’s working. The phone is ringing!”

Mike Riske

 

  • 91% increase in unique website visitors
  • 63% increase in appointments booked
  • 5-week waitlist created by the increase in demand

Stripe-A-Lot

Asphalt Maintenance, Holland

“Josh explained that the very first thing we need to do was get really clear about how we talked about the services we provide. Now our ads are sending people to a website that’s clear and convinces people to call us!”

Nick Knapp

 

  • 49.8% decrease in bounce rate
  • 5.4% CTR on digital ads — more than double the national average
  • Maintained and grew business through 2020
I want results like these.
See more case studies.

Cities We Serve

We work with businesses across West Michigan, including contractors, professional services firms, and specialty trades throughout the region. If you are not sure whether we serve your area, reach out and ask — chances are we do.

 

Why Work with Guide MKTG

We are a licensed StoryBrand Guide — certified in the framework that has helped thousands of businesses clarify their message and grow. We do not wing it. We use a system that is proven to work, and we apply it to businesses across West Michigan.

Being local matters. We know the market, the seasonal rhythms, the types of customers you are competing for, and the channels that actually deliver results in this region. If you want a marketing partner who is invested in your outcomes, schedule a call.

Let’s Talk About Your Marketing

Schedule a call and we will figure out together what is holding your marketing back and what it would take to fix it.

Schedule a Call