Home Services Marketing Agency
Home service companies that grow have one thing in common: their marketing is clear.
Most home service businesses are great at the work. Roofing, landscaping, HVAC, plumbing, pest control. Where they get stuck is telling people why to call them over the five other companies running the same ad.
Schedule a CallThe Marketing Problem Home Service Companies Keep Running Into
Most home service marketing sounds identical. "Family owned." "Licensed and insured." "Free estimates." When every company says the same thing, the customer picks whoever is cheapest or whoever came up first in the search results.
That is not a winning position when you are trying to grow. Price becomes the only differentiator and you end up racing to the bottom.
The companies that build real, consistent lead flow have figured out how to stand out in their market. That starts with the message, not the media. Get the message right first, then put it everywhere.
What This Looks Like in Practice
A roofing company runs Google Ads for two years and gets decent clicks but not great conversions. They tweak the ad. Nothing changes much. The problem was never the ad. It was the landing page. And the landing page was fuzzy because the message was fuzzy.
Fix the message, rewrite the page, redirect the same ad spend. Lead volume jumps. That is not a hypothetical. Above Roofing saw a 272% year-over-year increase in web visitors once the message and site worked together.
Every tactic in marketing depends on the message underneath it. Get the foundation right and everything else performs better.
Real Results from Real Home Service Companies
These are actual clients. Actual numbers. No stock photos, no made-up testimonials.
MJR Landscape
Landscaping, Grand Rapids
“Now when people check us out online they know exactly how we can help them and how to become a customer. And it's working. The phone is ringing!”
Mike Riske, MJR Landscape
- 91% increase in unique website visitors
- 63% increase in appointments booked
- 5-week waitlist created by the increase in demand
Above Roofing
Roofing contractor, Jenison/Grand Rapids
“After hiring Guide MKTG our lead flow increased and sales went up.”
Robert Freeman, Above Roofing
- 272% year-over-year increase in web visitors
- 42% of funnel visitors booked an appointment
- 20% increase in year-over-year sales
Stripe A Lot
Asphalt maintenance, Holland
“Now our ads are sending people to a website that's clear and convinces people to call us!”
Nick Knapp, Stripe A Lot
- 49.8% decrease in bounce rate
- 5.4% CTR on digital ads (more than double the national average)
- Maintained and grew business through 2020
What We Do
We build and run marketing for home service companies. Every engagement starts with the message. Then we build the tactics on top of that foundation.
Brand Messaging
Before any ads or website work, we build a clear message for your company using the StoryBrand framework. It defines what you do, who you help, and why someone should call you instead of the next guy.
Website Design
A home service website that actually converts. Visitors land on it, understand what you do in 10 seconds, and know exactly how to book. No clutter, no confusion.
Digital Advertising
Google Ads and local campaigns built and managed for home service businesses. You show up when someone searches for what you do. The ad leads somewhere that closes.
Local SEO
Rank in local search so the right customers find you without paying per click every time. We build the kind of presence that compounds over time.
Whatever Else You Need
Email marketing, Google Business Profile management, content strategy, social media, event promotion. Every client is different. We figure out what your business actually needs and build the plan around that.
Industries We Serve
We work with home service and trades businesses. A few of the verticals we know well:
Why Guide MKTG
We are Certified StoryBrand Guides. That means we are trained and licensed in the messaging framework that Donald Miller built and that thousands of businesses have used to get clear on what they are saying and why it matters to customers.
We specialize in home service and trades businesses. Roofing companies, landscapers, asphalt contractors, HVAC. We are based in Holland, Michigan and have worked with companies here in West Michigan and across the country. We know how these businesses operate: seasonal demand, referral-heavy pipelines, the pressure to compete on price when the phone goes quiet.
Every engagement starts with the message. Not the ads, not the website. The message. Get that right and the rest of the work actually delivers.
Ready to Stop Blending In?
Schedule a call and we will figure out together what your marketing is missing and what it would take to fix it. No pitch, no pressure. Just an honest look at where you stand.
Schedule a Call