March 30, 2026
How AI is Changing Local Search (And What West Michigan Businesses Need to Know)
AI Overviews are changing how Google shows local results. Here is what West Michigan service businesses need to do about it right now.
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AI in Marketing
5 articles
March 30, 2026
AI is an Intern. Treat It Like One.
AI can do a crap ton of work, but it needs direction, oversight, and editing -- just like a new intern would.
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March 30, 2026
How to Use ChatGPT for Your Small Business Without Publishing Garbage
Most small business owners treat ChatGPT like a vending machine and get vending machine results. Here is how to actually get something useful out of it.
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March 30, 2026
5 Things AI Does Well in Marketing (And 3 Things It Really Doesn't)
AI tools can save you serious time on the right marketing tasks. Here is an honest breakdown of where they shine and where they fall apart.
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April 2, 2024
How to Use AI Responsibly in Marketing
Discover the 5 pillars of responsible AI use and how to create clear company policies that explain how to use AI responsibly in marketing.
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