Marketing Messaging

58 articles

April 16, 2024

Is the Curse of Knowledge Killing Your Marketing Strategy?

Discover how the 'curse of knowledge' could be sabotaging your marketing strategy and get 8 effective tips to help you regain clarity.

April 1, 2024

The Subtle Difference Between Self-Promotion vs. Marketing

Learn to differentiate between self-promotion vs marketing. Effectively engage your audience by shifting the spotlight from your greatness to your customer's success.

March 11, 2024

The Unbreakable Link Between Marketing & Company Reputation

Explore the unbreakable link between marketing and company reputation. 4 key strategies to build a positive brand reputation in your community & online.

February 27, 2024

Say More With Less: The Art of Brevity in Marketing

Did you know our attention spans are shorter than a goldfish’s? In a world of information overload, brevity in marketing is your secret weapon.

February 20, 2024

Mastering the Inbox: 9 Effective Email Copywriting Tips

Unlock the secrets of emails that spark action with these 9 effective email copywriting tips. Get ready to write emails that engage and convert.

February 13, 2024

The Ultimate Guide to Balancing Creativity vs Clarity in Marketing

Increase the effectiveness of your marketing by finding the perfect ratio of creativity vs clarity in marketing.

February 5, 2024

The Pros and Cons of Hiring a Marketing Agency vs an In-House Employee

Which is better? Working with a marketing agency or hiring an in-house team? There's pros and cons of each.

January 31, 2024

The Pros and Cons of Using Humor in Marketing

Should you use humor in marketing? 90% of people are more likely to remember a funny ad, but humor isn't a one-size-fits-all strategy.

January 15, 2024

Marketing’s Most Powerful Duo: The Demographics and Psychographics of Customers

Do you know your target market? Or are you missing half the story? Unlock marketing’s most powerful duo: demographics and psychographics.

January 3, 2024

Clear Company Messaging: The Foundation of Good Marketing

Are your best marketing ideas falling flat? 😩 It might be time for a messaging makeover. Clear company messaging is the foundation of good marketing.

December 11, 2023

4 Steps to Increase Revenue Without Creating New Services

Looking at your business numbers & realizing you need to increase your revenue ASAP. Increase your revenue without offering new services.

December 5, 2023

Write an Effective Sales Pitch in Minutes With This Easy Sales Pitch Script Generator

Struggling to close the deal? What if I told you a good sales pitch and a good book have more in common than you think?

November 27, 2023

Reignite Your Team with 3 Powerful Guiding Principles

Leaders: say goodbye to wasted time and hello to productivity with these 3 game-changing guiding principles.

November 20, 2023

The Power of Purpose: Why Every Company Needs a Motivating Mission Statement

Ever feel like your team needs a boost? It might be time to unleash the power of purpose with a motivating mission statement.

November 13, 2023

The Relationship between Business and Marketing: Why Marketing Can't Save a Bad Business

Your marketing campaign called. 📞 It says your business practices are weighing it down. 😮 Business and Marketing...

November 6, 2023

14 Magical Words to Boost Conversions: Where and How to Use Them

There are 171,467 words in the English language but just 14 are proven to boost your marketing conversions. Can you guess what they are?

October 24, 2023

The Complete Guide to Easy Data Analysis for Small Business Owners

Learn to decipher the story the numbers are telling. Get a stress-free data analysis plan for small business owners.

July 10, 2023

3 Essential Marketing Actions to Boost Your Small Business

Ready to make waves with your small business? Focus on these 3 essential marketing actions to boost your small business.

June 27, 2023

7 Pro Tips to Make the Most of Your Time for Marketing

Check out these 7 tips to maximize your time for marketing AND get better results.

June 20, 2023

The 19 Best Marketing Books For Small Business Owners

Knowledge is power.💥 Ignite your business with the best marketing books for small business owners.

June 12, 2023

11 Insanely Effective Marketing Tools for Small Businesses

Got a to-do list 5 miles long but no money to hire help? Use these 11 small business marketing tools to lighten your workload without breaking the bank.

May 30, 2023

The Power of Intentional Marketing: Why Everything You Do and Say Matters

Are you using intentional marketing to propel your business forward? Or are random acts of accidental marketing holding you back?

May 23, 2023

Use Clear Podcast Messaging to Get More Listeners

Thinking about starting a podcast? Here are 5 steps to create clear podcast messaging to get more listeners.

March 7, 2023

Your Success stories 📣

Many of the reviews/testimonials we see businesses use miss the mark. Learn what the most effective testimonials do instead.

September 27, 2022

How We Helped Small Engine Warehouse Develop Their Own Marketing Habit

See how Guide MKTG helped Small Engine Warehouse build a consistent marketing habit that generates leads without relying on outside agencies.

September 16, 2022

Taglines vs. One-liners: Which Matters More for Your Business?

Taglines and one-liners are not the same thing. Here is which one actually matters more for your business and how to build the right one.

September 13, 2022

Concept of Reciprocity

The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.

September 3, 2022

How to Recession Proof Your Small Business

A recession-proof business isn't one that hides out until it is all over. A recession-proof business is one that continues to do their best work and serve their people well. Read more about how to strengthen your business, even in an economic downtur

August 24, 2022

How to Leverage Your One-Liner Like a Growth-Minded B2B

Your one-liner is more than an elevator pitch. Here is how growth-minded B2B companies use it to open doors and win more business.

June 14, 2022

Client Wins

Is marketing always on your “I’ll-get-to-it-someday” list? With Guide as their marketing director, our clients are exceeding goals and becoming leaders in their fields. You can do the same.

April 15, 2022

I’m not sure I want to do that.

Understand the reasons behind customer hesitancy and learn strategies to address objections and build buyer confidence.

March 1, 2022

Are you an expert?

Assess your expertise level and discover ways to position yourself as a thought leader in your industry to enhance credibility.

February 23, 2022

How to Raise Your Prices 🏷️

Wish you could charge more? Or spend less time convincing people your product or service is worth the price you’re asking?

February 23, 2022

I see you 👀

When looking for a company or product to solve a problem, customers want to work with someone who truly understands their problem and the pain it’s causing.

February 23, 2022

What Does Your Customer Want? 🏷️

Uncover strategies to identify and fulfill your customers' desires, leading to enhanced satisfaction and loyalty.

January 9, 2022

Let’s Get Negative!

Learn how to embrace negative feedback as an opportunity for growth and improve your business practices effectively.

January 7, 2022

They’ve got cash in their hand...

Learn how to identify and engage customers who are ready to buy, ensuring you capture sales opportunities effectively.

January 7, 2022

You’ve got 7 seconds ⏱️

The header is everything your visitor sees when they first get to your site. It is first impressions and everything “above the scroll.”

December 9, 2021

Waving a magic wand around 🪄

Explore how addressing your customers' pain points directly can feel like waving a magic wand, leading to increased satisfaction and loyalty.

December 9, 2021

What does it cost to do nothing?

Explore the hidden costs associated with business inaction and the importance of proactive decision-making.

December 9, 2021

Your company message is almost ready! [Free Tool]

Utilize our free tool to refine your company message and communicate more effectively with your audience.

November 25, 2021

How do we get there?📍

Explore effective strategies for setting and achieving business goals with a clear roadmap.

November 23, 2021

No one comes to your website to “learn more.” 💤

Understand user intent and optimize your website to meet visitors' needs effectively, enhancing engagement.

November 18, 2021

Who's the hero of this story? 🦸

Discover the importance of positioning your customer as the hero in your brand's story to enhance engagement.

November 16, 2021

This book will make you💰

Discover insights from a must-read book that promises to enhance your financial success and business growth.

November 11, 2021

Your customer’s 3 problems

Learn how to identify and align your customers' external, internal, and philosophical problems to enhance your marketing strategy.

November 1, 2021

Make the feeling disappear! 💥

Marketing Tip: How are your customers FEELING when they search for your product or service? Use those "internal problem" words in your marketing copy.

October 11, 2021

THIS Is Your Problem 🚨

Identify core business challenges and explore strategies to effectively address and overcome them.

May 17, 2021

Make Your Brand Stand Out (By Talking About Your Customers)

Most brands talk about themselves. Learn how making your customer the hero of your message is what actually makes your brand stand out.

April 19, 2021

5 Tips to Better Position Your Professional Firm

Five practical ways to sharpen how your professional firm is positioned so the right clients find you and understand what you do.

April 1, 2021

What is a One-Liner?

A one-liner is the most concise, complete story you can tell about how you solve your customer's problems. Here's a simple formula for writing yours.

March 14, 2021

💊 For when it hurts to sit down

People are motivated to solve the problems that cause them pain. If your marketing doesn't talk about your customer's problem, you'll be ignored.

March 12, 2021

Can your customers find you?

If the words your customers are using to describe their problem don’t show up in your marketing, your customers won’t find you online. Improve your SEO.

March 11, 2021

What do you want? 🤷

What do your customers want? When you know the answer, use those exact words and phrases throughout your marketing. You'll connect faster with leads and improve your search ranking.

March 10, 2021

A Better Version of You ✨

Use the power of transformation when you’re talking with a customer. Talk about how your product or service will transform them.

February 27, 2021

Are You Really Customer-Centric?

Most businesses say they are customer-centric. Few actually are. Here is how to tell the difference and what to fix in your marketing message.

January 22, 2021

It Starts with a Clear Message

Before the website, the ads, or the social posts, everything starts with a clear message. Here is why message clarity is the foundation of good marketing.

March 24, 2020

FREEBIE: Thriving in Uncertainty

Leading through change is one of the hardest things a business owner can do — especially when that "change" is global and entirely out of your control. If you're feeling disoriented, we've put together a checklist of 5 things you can do and use to he

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