The header is everything your visitor sees when they first get to your site. It’s everything “above the scroll.”
The header’s job is to answer 3 questions:
- What do you sell?
- How will it make my life better?
- How do I buy it?
In order to do these 3 things, it needs to be crystal clear. This is not the time to be vague or clever.
Let’s use a CPA firm as an example. Here’s an internal landing page designed for Small Business Owners:
- What do they sell? Tax Strategy and Accounting
- How will it make your life better? You can focus on your business (instead of just your books)
- How do you buy it? Schedule a Consultation
In the first 7 seconds, the visitor knows this company understands their problem and can solve it.
BONUS TIP:
Choose images that show happy people experiencing the success you make possible. Don’t show your team, your founder, your company truck. Show happy customers.
Action Steps:
You guessed it. Answer these 3 questions and compare your results to your current website header.
- What do I sell?
- How will it make my customer’s life better?
- How do they buy it?
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