The header is everything your visitor sees when they first get to your site. It’s everything “above the scroll.”
The header’s job is to answer 3 questions:
- What do you sell?
- How will it make my life better?
- How do I buy it?
In order to do these 3 things, it needs to be crystal clear. This is not the time to be vague or clever.
Let’s use a CPA firm as an example. Here’s an internal landing page designed for Small Business Owners:
You guessed it. Answer these 3 questions and compare your results to your current website header.
- What do I sell?
- How will it make my customer’s life better?
- How do they buy it?