You’ve got 7 seconds ⏱️

The header is everything your visitor sees when they first get to your site. It’s everything “above the scroll.” 

The header’s job is to answer 3 questions:

  1. What do you sell?
  2. How will it make my life better?
  3. How do I buy it?

In order to do these 3 things, it needs to be crystal clear. This is not the time to be vague or clever. 

Let’s use a CPA firm as an example. Here’s an internal landing page designed for Small Business Owners:

Action Steps:

You guessed it. Answer these 3 questions and compare your results to your current website header.

  1. What do I sell?
  2. How will it make my customer’s life better?
  3. How do they buy it?

Want a free 30-minute Website Review? Click here.

Topics

Recent Articles

33 Types of Lead Generators You Can Use to Grow Your Business

How does automated lead generation work? Essentially, you first create something of value, generally in the form of digital content, that you plan to give to potential clients for free. Then, you publish a landing page on your website describing that free offering....

Effective Lead Generation Strategies for Small Business

What is a lead generator? In the online marketing world, a lead generator is a tool or service that helps you collect contact information from potential customers. To motivate qualified leads to give you their email address, you offer them a free gift, also called a...

Concept of Reciprocity

What is the principle of reciprocity? The principle of reciprocity is a basic law of social psychology. When someone does something for you, you feel obligated to return the favor. In the same way, when someone gives you something of value, you feel compelled to give...

You May Also Like…

Concept of Reciprocity

Concept of Reciprocity

The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.