Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Waving a magic wand around 🪄

In our very first conversation with a small business owner who comes to us to improve their marketing, we ask “the magic wand” question.

“If we could wave a magic wand 🪄 and make your wish come true, what would you ask for?”

What does “success” look like?

Business owners aren’t interested in buying “marketing.” Are you?

My guess is that you don’t want to spend money on “content” or “ad management” or “email segmentation.” I don’t blame you. I’m not interested in selling those things, either.

Your success might look like: 

  • 20 more water heater installations this week 
  • 7 closings this quarter
  • hiring 5 new employees 
  • not having to work every Saturday 
  • making money from your cold email list (we’ve got a 6-figure case study that will hit your inbox soon)
  • no longer wasting money on ads
  • confidently sending people to your website because you’re no longer embarrassed
  • a strategic campaign (instead of random marketing tactics) to launch your new service line

So, if I could wave a magic wand 🪄 and make your wish come true, what would you ask for?

Action Steps:

  1. Make your own wish list. Write down all the things you’d like (someone else) to make happen. 
  2. Hit reply and send me your list. Remember, we want to help you reach a business goal, not sell you “marketing.” So send me everything on your list and let’s see what we can do.

    Your customers have a vision for success. Can you help them achieve it? Talk about your customers’ success all the time — in sales calls, on your website, in social media. Talk about the short-term and long-term successes you can help them achieve. You’ve got a 🪄 of your own. Offer to wave it for your customers.

    Topics

    Recent Articles

    Reignite Your Team with 3 Powerful Guiding Principles

    Do you wish there was a way to keep everyone on your team focused on the most important tasks, even when you aren't in the room to remind them? Add these three guiding principles to your leadership practices and you’ll have a more engaged team in no time.  Why do...

    Would you like free marketing tips to help you grow your business?

    You May Also Like…

    Frustrated with Marketing?

    Strategic marketing takes more that an inactive social account, set-it-and-forget-it Google ads, and messy messaging. Sign up for our weekly marketing tips to take your marketing to the next level.

     

    Sign me up!