Waving a magic wand around 🪄

In our very first conversation with a small business owner who comes to us to improve their marketing, we ask “the magic wand” question.

“If we could wave a magic wand 🪄 and make your wish come true, what would you ask for?”

What does “success” look like?

Business owners aren’t interested in buying “marketing.” Are you?

My guess is that you don’t want to spend money on “content” or “ad management” or “email segmentation.” I don’t blame you. I’m not interested in selling those things, either.

Your success might look like: 

  • 20 more water heater installations this week 
  • 7 closings this quarter
  • hiring 5 new employees 
  • not having to work every Saturday 
  • making money from your cold email list (we’ve got a 6-figure case study that will hit your inbox soon)
  • no longer wasting money on ads
  • confidently sending people to your website because you’re no longer embarrassed
  • a strategic campaign (instead of random acts of marketing) to launch your new service line

So, if I could wave a magic wand 🪄 and make your wish come true, what would you ask for?

Action Steps:

  1. Make your own wish list. Write down all the things you’d like (someone else) to make happen. 
  2. Hit reply and send me your list. Remember, we want to help you reach a business goal, not sell you “marketing.” So send me everything on your list and let’s see what we can do.

    Your customers have a vision for success. Can you help them achieve it? Talk about your customers’ success all the time — in sales calls, on your website, in social media. Talk about the short-term and long-term successes you can help them achieve. You’ve got a 🪄 of your own. Offer to wave it for your customers.

    Topics

    Recent Articles

    33 Types of Lead Generators You Can Use to Grow Your Business

    How does automated lead generation work? Essentially, you first create something of value, generally in the form of digital content, that you plan to give to potential clients for free. Then, you publish a landing page on your website describing that free offering....

    Effective Lead Generation Strategies for Small Business

    What is a lead generator? In the online marketing world, a lead generator is a tool or service that helps you collect contact information from potential customers. To motivate qualified leads to give you their email address, you offer them a free gift, also called a...

    Concept of Reciprocity

    What is the principle of reciprocity? The principle of reciprocity is a basic law of social psychology. When someone does something for you, you feel obligated to return the favor. In the same way, when someone gives you something of value, you feel compelled to give...

    You May Also Like…

    Concept of Reciprocity

    Concept of Reciprocity

    The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.