Marketing doesn’t need to be loud or flashy to be effective—especially when it comes to marketing landscape companies.
For landscaping companies, it needs to be clear, customer-focused, and rooted in strategy—not guesswork. If you’re tired of throwing money at ads that don’t convert or watching competitors land the dream clients you want, this is for you.
Here are five strategies for marketing landscape companies that actually work—no fluff, no hype, just results.
Your potential customer isn’t looking for “top-rated lawn care.” They are trying to fix a frustrating problem. This could be feeling embarrassed by their yard. It might also be hating every minute spent working on it. They could be tired of chasing contractors who never show up.
People buy solutions to problems—not services. So make your marketing about your customer, not you.
Instead of saying, “We offer full-service landscaping,” say: “Overwhelmed by your yard? We design and maintain outdoor spaces so you can actually enjoy your weekends.”
Craft a simple sentence that combines their problem, your solution, and the result.
Example: “We handle lawn mowing and maintenance for busy homeowners so you can enjoy your outdoor spaces without the hassle.”
Your website, social media, flyers, truck wrap—they all need to sound like the same confident, helpful voice. That builds trust. And trust builds leads.
A beautiful website is great. But a beautiful website that books jobs? Even better.
When someone lands on your site, they should instantly determine the answers to the questions:
Here’s an example of what it could say at the top of your website:
“We build and maintain beautiful outdoor spaces. You relax—we handle everything.” With a big button that says “Get an Estimate.”
Don’t just put one “Contact Us” button at the bottom. Add CTAs in several sections:
Use strong before-and-after images and simple, story-driven captions.
You don’t need to be a tech wizard. But you do need to show up where your future clients are looking.
Start with your Google Business Profile. Also, optimize your listing on Apple Maps, Bing, Yelp, Facebook, Next Door, Angi, and Houzz.
Pick two social media platforms. For landscaping businesses, Instagram and Facebook are usually best because of their visual nature. Posting once a week is a good start. You can increase your frequency as time and staffing allow.
Things to post:
One of the ways we see landscapers waste money or get scammed is with Facebook or Google Ads. Be really careful who you choose to help you with this. We’ve heard many stories that break our hearts and make us mad. It takes an ads expert and a 5-figure budget to get actual customers. Likes, views and follows are not the same thing as people who call your phone number or fill out a contact form. Social “activity” won’t pay your bills. There are so many other things you can do first to improve your reach and generate leads—especially if you’re focused on marketing landscape companies without wasting money.
When marketing landscape companies that offer top-dollar services, clients want reassurance they’re choosing the right partner for their project. Positioning yourself as the go-to expert in your field can give you that edge.
Share educational content such as blogs, guides, or videos demonstrating your expertise. Topics might include seasonal gardening tips, sustainable landscaping practices, showcasing unique plant choices or impressive installations. Knowledge is power—and sharing yours will build trust and increase leads.
Stay in people’s inbox regularly (once a month is a good place to start). Share value, tips, project highlights, checklists, before & afters — and an occasional invite to schedule a call. Please don’t email them a “newsletter.” Not sure why? Schedule a call and I’ll be happy to tell you.
Collect reviews that speak to how your company solves your customers’ problems. Words from happy clients will resonate louder than any ad campaign, so feature them on your website, social media, and printed materials.
Local involvement is vital for landscaping companies. People love supporting businesses that actively participate in their communities. Community engagement solidifies your position as a trusted provider and nurtures long-term relationships.
Getting involved in community events like farmers’ markets, charity runs, or garden shows raises your profile. Set up a booth showcasing your best work and engage face-to-face with potential clients. Bonus points if you offer free consultations or promotions at these events!
Word-of-mouth remains a powerhouse of marketing. Establish a referral program encouraging current clients to recommend your services to friends and family. Reward them with discounts, freebies, or gift cards whenever a referral turns into a paying customer.
Realtors, pool builders, nurseries, new home builders… Build a relationship with related 5-star businesses in your community and create cross-promotional opportunities.
You’re not just mowing grass or installing pavers—you’re helping people feel proud of their home, reclaim their weekend, or finally host that backyard wedding.
That’s what you’re really selling.
When your marketing speaks to that—and not just “services offered”—you stand out.
Book a 1-hour No Bullshit Strategy Session. If you’re running a $3M+ landscape business, and you’re tired of the marketing runaround, this session will give you clear, straightforward solutions — fast.
Bring your marketing questions or frustrations and we’ll work through them in real time. No bull. No buzzwords. You’ll get smart marketing advice that will actually grow your company.
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Strategic marketing takes more that an inactive social account, set-it-and-forget-it Google ads, and messy messaging. Sign up for our weekly marketing tips to take your marketing to the next level.
