Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
Macatawa Technologies offers technology management and support for local, small and mid-sized businesses. Their messaging and website didn’t clearly describe the problems they solved or reflect their high level of professionalism. We worked with the Mac Tech leadership team to write new messaging and launch a new website.
Inconsistent words confuse customers. And generalized words don’t create a connection or sense of urgency. For Macatawa Technologies, we developed company-wide messaging and we also wrote messaging specific to each customer type.
Websites provide information but they should also generate sales. We rewrote Macatawa Technologies’ homepage, and we also wrote landing pages for different types of clients. They can enter the site on a page that speaks directly to them. This is highly effective when your products are tailored to specific customers.
You have the solution to your customers’ problems. Let’s use clear language and a focused website to make sure they know about it.
Our website was outdated and our messaging was not impactful. We looked for someone who could truly understand our business and help us work through a process defining who we are.
We brought some challenges to the table, but Guide MKTG pushed us when we needed it.
The end result is fantastic! We finally feel very good about our messaging and website and how we are presenting ourselves to companies looking for IT support.
Macatawa Technologies’ messaging and marketing strategy is based on StoryBrand principles. StoryBrand is a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. We are certified in this model and use it to create marketing that gets impressive results for our clients of all sizes and types. Ask us about it when you schedule a call.
