Case Study
Pine & Company CPAs
Pine & Company CPAs offers concierge-level tax strategy and filing for high-end clients. But their messaging and website didn't reflect their intellectual creativity and professionalism. The results were so fast and decisive they had to put additional marketing on hold -- they couldn't keep up with all the new qualified leads.
Project Goals
- Define different client types
- Write messaging specific to each client
- Communicate clearly and consistently
- Design a compelling website
- Generate more leads
- Position Pine and its founder as subject matter experts
What We Did
Clear Company Message
For Pine, we developed company-wide messaging and also wrote messaging specific to each customer type. Generalized words don't create a connection or sense of urgency.
Website
We rewrote Pine's homepage and wrote landing pages for different types of clients. They can enter the site on a page that speaks directly to them -- highly effective when your services are tailored to specific customers.
Sales Email Campaign
Pine created campaigns specific to different customer types and different times of year. They sent the emails to the right group and they responded by buying services.
Content Marketing
Blogging is an excellent way to demonstrate authority, develop trust, and drive traffic. We wrote blogs to hit people at every stage of the buyer's journey.
The Results
qualified leads from their website every day
increase in year-over-year sales
of new consultations result in the prospect leaving their current CPA
I was feeling anxious about the state of our website and less-than-active blog. I needed to improve both if the company was going to keep growing. Guide MKTG solved my problems. They wrote outstanding content and wrapped it all in a great web design! Now our site is working just the way I wanted it to. My new challenge? Serving all of our new clients!
Founding Partner, Pine & Company CPAs
Built on the StoryBrand Framework
Pine & Co's messaging and marketing strategy is based on StoryBrand principles -- a 7-part marketing framework that has helped thousands of companies communicate clearly with their customers so their businesses grow. Ask us about it when you schedule a call.
Learn about our StoryBrand approach →Your business is too important to rely on random marketing.
You have the solution to your customers' problems. Let's use clear language and a focused website to make sure they know about it.