Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Webinar for Service Providers

Attract top talent
and minimize
hiring headaches

When you use a different communication framework for hiring, you can attract better service-sector employees.

Image of a smiling man in glasses, open-collar shirt, and blazer in front of nature background.

“Your approach is the magic behind this success!”
Anna, recruiter

Guide MKTG Hiring Webinar

Attract Top Talent

Reduce Employee Turnover

Improve Hiring Efficiency

October 29, 2024

1 p.m. ET

Filled a key position in only 2 days.

50 minutes

Live online

$67

LIVE Bonus:

Free, 1-on-1, follow-up consult

This Hiring Webinar for Service Providers will crack the code on why so many businesses struggle to attract and retain ideal employees.

Our approach uses a complete storytelling framework to improve your hiring materials and streamline your tools.

Any service-based business can leverage these storytelling secrets to hire and retain high-quality, good-fit employees.

October 29, 2024

3 p.m. ET

Filled a key position in only 2 days.

50 minutes

Live online

$67

LIVE Bonus:

Free, 1-on-1, follow-up consult

Things improved quickly 

once our clients had the right hiring framework in place.

 Qualified applicants skyrocketed from<br />
4 to more than 200.
Qualified applicants skyrocketed from 4 to more than 200.
Filled a key position<br />
in only 2 days.
Filled a key position only 2 days.
Doubled crew size and smashed their waitlist of projects.
Doubled crew size and smashed their waitlist of projects.
Half of everyone who visited to their Careers page applied for a position.
Half of everyone who visited to their Careers page applied for a position.

Stop losing great candidates due to poor hiring tactics.

Break the cycle of high turnover and missed opportunities.

Do these staffing problems sound familiar?
Miss out on new clients or lose loyal customers
Overwork your existing staff until morale stinks or they quit
Plow your profit back into payroll to cover overtime
Watch your reputation tank

Proof that our methods work in the real world:

“We are now getting hundreds of qualified applicants per month thanks to Guide MKTG. We’ve hired 4 tax professionals in the first 6 weeks and have more in process.

I’m networked with dozens of other CPA firms who are turning away client work because they don’t have enough staff. I’ve told them to hire Guide MKTG to create all of their hiring content.”

Mike Pine, Revo Taxpayer Advocacy

Who should attend the webinar:

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Business owners who want to scale their company — whether it’s one key person or 20
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Business consultants who need to help clients that are stuck because they can’t hire effectively
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Recruiters or HR directors who want to get even better results
We’ll show examples of our hiring materials being used by service companies that employ hourly wage earners, skilled trades, and degree holders.

What you’ll learn in the webinar:

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How to increase the number of qualified applicants by using story-based principles
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How to use your current employees to attract more good people
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How to talk about the “bad” aspects of a job that make people quit
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How to stand out from your competitors
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How to keep applicants interested while you take time to decide

Hiring the right person is so much easier when you use the right words.

You need a different hiring communications framework in order to attract right-fit people for your team.

Instead of the same ol’ materials you’ve tried before, use the time-tested principles of storytelling to attract that key player, get them in their role, and then get on with business.

Swipe these free resources
that will help you hire better or faster.

While you’re waiting for the webinar, you should grab both of these.

5 Day Hiring Mini-Course

Free, 5-day mini-course:

🚧 Hiring Mistakes and How to Fix Them 

Get a new email each day with a 5-minute-ish video and action items you can do to improve your hiring outcomes.

Free guide :

🪣 Where’s the hole in your hiring bucket?
(and how to plug it)

Not sure why hiring is so hard? This free pdf has tips and tactics for hiring problems at every stage.

You might ask: “But aren’t you a marketing company?”

Yes, we are. We specialize in marketing for home services, financial services, and health services companies.

And our proven, story-based communication framework helps our clients grow — to the point that they often want us to “turn our marketing off” because they can’t hire enough workers to keep up with demand.

Instead of slowing down their growth, we solve their hiring problem. It turns out that the same strategies used to attract ideal customers can be used to attract ideal employees.

Guide MKTG Brainstorm

These service businesses now attract, hire, and retain kick-ass, right-fit employees.

Learn how a proven story-based framework can get the right people excited to work for you.