Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
Have you ever wondered how small businesses get found online?
Many small businesses build websites and social media accounts hoping to create an online presence and some sort of credibility with potential customers. Unfortunately, more often than not, they build it and no one comes.
If you are tired of online marketing strategies that don’t work, here are 4 simple solutions you can use to get noticed online.
Having a website is a great way to build credibility and get your business online. However, if your goal is to show up in search engine results pages and impress your target customers, you need a website that uses the right words in the right places. To build a more effective website, follow these three steps:
The most important piece of running any successful business is knowing what your customer wants. Your product or service should solve a problem that your ideal customers have. You not only need to be in tune with what they need but also how clients talk about those wants and needs.
If the words your customers are using to search for your solutions aren’t on your website, you’ll be less likely to show up in their search results, making it harder for them to find you.
The moral of this story is to use the words and phrases your ideal customer uses in your marketing. Even if the words they use are not the fanciest, most technical, or “accurate”, describe your products and services the way your customers talk about them. That will help potential clients understand that your company has exactly what they want.
Although knowing what your customer is looking for is the first step of search engine optimization, there is a little more to it than just plugging specific words into your website copy. To help you make the most of your website, either do your own SEO research or hire a professional to guide you.
Don’t skip this step. Your website’s SEO determines where your business shows up in search results. If you want your website to help grow your business, it needs to be “findable”. Search engine optimization is the key to appearing in local searches and general search engine results.
This third piece is where your website becomes a conversion machine. Once you get people on your website, you want to grab their contact information before they click away. The best way to do that is to offer something super valuable for free.
Since you already know what your customer wants, create downloadable content that solves a piece of their pain point and offer it in exchange for their email address. Once they are on your email list, you can use email marketing to nurture that lead into a paying customer.
Does that sound too good to be true? It’s not. We use email marketing to help small businesses grow every day.
This last step is a bit of a bonus and not something you need to take on when you are first starting your business. However, once your business is established and your sales funnel is converting leads into sales, it is time to add a business blog to your website.
You can use search engine optimization to target new keywords related to the problem your business solves with each blog post. The more keywords your website ranks for on search engines, the more potential customers will find your website.
Plus, you can use these blog posts filled with valuable information as content for your nurture emails. By continually sending useful information to your customers and answering questions they have, you are also deepening the trust they have in your business.
Claiming online listings, like Google Business Profile, is a simple yet impactful way to get found online. These listings will help you appear in local search results much faster than SEO alone. Plus, you have more control over what information is displayed.
When you claim your listings, you can make sure potential customers have access to up-to-date details about your business, like your location, operating hours, and services.
Plus, online listings allow customers to leave reviews. Positive reviews are basically small business gold mines. A positive review significantly boosts your credibility, attracts more customers and gives you something you can post on your social media, website and marketing materials to prove your business really is as great as you say (with the reviewer’s permission of course).
Social media doesn’t have to consume every second of your day for it to help you grow your business. Here are three relatively simple ways to use social media to build brand awareness and attract more potential customers.
Remember those valuable blog posts you were writing? You can share those posts on your social media profiles to drive traffic back to your website. Plus, if you are creating content that is truly helpful to your target audience, they will share and interact with your posts. This tells the social channels that your content is valuable, which means the algorithms will show it to other social media users and help you grow your reach.
A word of warning though: you should not be on all the social media channels that exist. Do a little research to figure out which social media platforms your target audience uses, when they are online, and what kind of content they prefer. Make your decisions based on analytics, not chance. That way, every second you spend on social media marketing will be worth it.
Believe it or not, the point of social media isn’t to waste time scrolling mindlessly. It was invented so we could…wait for it…be social!
Use social media as a tool to connect, not just with your target customers but also with fellow business owners and professionals in your field.
Find ways to collaborate with other business owners who share a similar customer demographic. You could run a promotion together, create collaborative posts or interview one another in a live broadcast. Collaboration will grow your social media presence and help you build stronger relationships with other business owners.
If your employees are your target market, ask them to share your company’s content with their networks.
At the end of the day, you don’t need a huge budget or audience to get you in front of new social media users. You just have to ask the right people to help you out.
Online advertising, like boosting social media posts or creating Google Ads, is a great way to increase your reach.
Once you have a sales funnel that is working well, start experimenting with low-risk ads. Invest a small amount of money in online advertising to start. Keep tweaking the ad until you are getting a good return on your investment. Once you have ads that are converting well, you can increase your ad spending, knowing that you will be able to recoup that money in sales.
The best part about using online advertising platforms like Google and Meta is that you can create targeted ads. You can set up your ads to target a specific audience based on their interests, demographics, and behaviors, ensuring your message gets in front of the right people at the right time. Most ad platforms also have in-depth tracking tools so you know what’s working and can adjust your strategy as needed.
Getting your small business found online doesn’t have to be complicated. By knowing your audience, using the available online marketing tools strategically and collaborating with others you can get more eyes on your business in no time.
If you are struggling to get your small business in front of your target audience, schedule a call with Guide MKTG. We will create a marketing plan that helps you stop wasting good money on bad marketing and start getting results.
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