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No one is coming to your website 😞

July 25, 2022Marketing Tips
No one is coming to your website 😞

No One Is Coming to Your Website: 9 Ways to Fix That

You built it. Did they come?

You've got clear messaging, a website built to convert, a lead generator that provides incredible value....

What happens if no one shows up?

If you don't have enough people visiting your site, you're not going to experience the full benefit of your hard work or get the largest return on your investment.

Here are nine ways to increase traffic to your site:

  • Google My Business: Completely fill out your profile.

  • Claim and complete your business listing on platforms like Yelp, Facebook, LinkedIn, or any industry-specific apps.

  • Optimize your website for mobile, if it's not already. This impacts whether people will stay on your site, and Google rewards mobile-optimized sites in their search results.

  • Blog consistently. Search engines prefer websites that are updated and contain valuable information (with good keywords and internal links). Remember: write like you're talking to a friend, not a computer. Keep it personal and easy to understand.

  • Post on 2 social media channels. Post at least weekly. If you're blogging, you can usually get 2–3 posts out of a single article, "Yay" for double dipping!

  • Use your email list. Communicate with past customers and leads you've collected. They may choose to buy from you (again) or generate word-of-mouth (and new website visitors) among their friends.

  • Run paid digital ads. We know this sounds like a money pit, and it can be, so be careful. But for the right companies, with the right goals, it really works. Ask us about your situation.

  • Partner with someone whose audience overlaps yours. This can take the form of being a podcast guest, guest blogging, a lead-gen swap, giving a keynote, and more.

  • Ask for referrals. Personal endorsements and introductions are worth a lot. Chances are that your current clients know other people who have a similar problem that you could solve. The best time to ask for a referral is when they're riding high on your solution , after you deliver something of value or solve their problem.

Some of these cost you nothing other than time (which is valuable, we know). Some require an investment (that is designed to pay for itself in leads you can convert to sales). We can help you with all of these if you're not in a DIY mindset.

If you'd like to talk about your site's current traffic and how to increase it, schedule a free, 30-minute call.

P.S. Got a great website but wish you had more traffic? 🚗 🚙 🛻 🏎️ 🚚 🏍️ Let's talk about what you're doing, what's working, and what might be missing from your traffic strategy. Schedule a free, 30-minute call.

Frequently Asked Questions

Why does a well-designed website still get no traffic? Design and traffic are two separate problems. A beautiful website with no SEO strategy is like a great store in a building with no street address. Google doesn't know it's there. Visitors don't know it's there. The work of getting traffic, through search, social, referrals, or email, is entirely separate from the work of making the site convert once someone arrives.

How long does it take to get organic traffic to a new website? Most businesses see meaningful organic traffic growth 6 to 12 months after starting a consistent content and SEO effort. That timeline shortens if you're publishing regularly, building links, and claiming local listings from day one. If you need leads faster than that, paid ads or a referral push are better short-term options while the organic side builds.

Is Google My Business really that important for website traffic? For local businesses, it might be the single most important thing you can do. A fully optimized Google Business Profile can drive more phone calls and website clicks than a well-ranked website for many search terms. It's free, it's relatively fast to set up, and it shows up prominently in local searches. If yours isn't complete, that's the first fix.

What's the easiest way to get more website visitors without spending money on ads? Ask your current clients to share your content and refer people they know. Email your existing list with something useful every month. Write one blog post per week that answers a question your ideal customer is actually searching for. These three things together, done consistently for 6 months, move the needle for most small businesses. None of them cost anything except time.

How do I know if my website traffic problem is getting better? Set up Google Analytics and Google Search Console if you haven't already. Both are free. Check monthly organic visitors, which pages are getting found, and which search terms are bringing people in. A clear upward trend in organic sessions over a 3 to 6 month window is a reliable sign your content and SEO work is paying off.

Want help putting this into practice?

We work with West Michigan service businesses to turn good marketing ideas into real results. No guesswork, no fluff.

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