Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
If you’re a marketing director or a sales professional, you know the value of an effective sales pitch. A great sales pitch can double your revenue with just one email, while a poor one can rush you straight into the slump of disappointment. With this easy sales pitch script generator, you can craft an effective sales pitch in minutes.
Business Made Simple’s Online Sales Pitch Script Generator gives you an easy, color-coded template to ensure that the language you are using checks all the boxes for a great sales pitch.
Believe it or not, a good sales pitch and a good story have a lot in common. Your sales pitch should invite your prospective clients into a story by identifying a problem they have and positioning your product or service as the solution. In the next chapter of the “story”, you outline a clear plan, so potential clients know exactly how to start using your product or service. You amp up the drama by reminding them of what could happen if they don’t solve their problem and how much better life would be if they do solve their issue. When it’s all said and done, the story ends in success-a sale for you and an effective solution for your client.
Let’s dive into why this formula works and how you can start using SalesScript, an easy online sales pitch generator, to craft your own million-dollar sales pitches today.
The first step is to go to onlinesalesscript.com and create your free account.
I know, I know, no one wants another account with yet another password to remember but I promise this one will be worth it. I mean, it’s a free sales script generator…what more could you ask for?
This tool is an incredibly helpful way to double check your sales scripts. By connecting your talking points to the elements of a compelling story, the program makes sure you include everything necessary to close the deal.
If you get stuck on any given section, there are hyperlinked videos of Donald Miller, the CEO of StoryBrand and Business Made Simple, explaining what information goes in each box and why you need it.
After you’ve filled in all the sections, the program will generate a sales script for you that you can turn into your next sales email, keynote speech, cold calling script, or 5-minute spiel for a cocktail party.
Now that you’ve got an account, it is time to start plugging in the most important part: compelling words that get people to take action. The 5 essential components of a winning sales script are:
What are the pain points that your target audience is facing? What is keeping them up at night?
If you aren’t sure, take a step back and listen to your ideal client. Ask them what they are struggling with. Find out what is frustrating them or holding them back.
A problem we hear often from our target audience is that their marketing isn’t working and they aren’t sure why.
Once you’ve established the problem, it’s time to demonstrate how your product can be the solution.
A great way to do this in conversation is to share a story about how you helped a previous client in a similar situation overcome their problem.
Instead of focusing solely on the product’s fancy features, explain the transformation your offering helps customers achieve.
For the example listed above, our solution is that Guide MKTG helps business owners and marketing directors replace ineffective marketing tactics with a strategic plan that generates measurable results.
Believe it or not, mentioning you have a solution is not the same as asking someone to purchase your offering. You genuinely have to tell them what to do next, using a clear plan.
For Guide MKTG, our plan sounds like this:
To get an effective marketing strategy for your business, book a free clarity call to figure out why your current marketing strategies aren’t working. You’ll get a marketing assessment that clearly outlines what steps you can take to start getting results. Then, you can work with our team or yours to put the plan into place and start reaching your business goals.
Remember, the only reason this prospective client is listening to your sales pitch in the first place is because you drew them in with a problem they actively feel.
In this step, you remind your prospects how much that problem hurts.
You don’t need to overdo it and get all doom and gloom on them, but you do want to leave potential clients feeling extra motivated to solve their problem using what your company has to offer.
Here at Guide MKTG, we remind our ideal customer of the stakes by saying something like: When your entire marketing strategy is based on feelings and educated guesses, you end up wasting time and money.
Positive Stakes
After you’ve laid out the negative stakes, contrast them with the positive. Tell your prospects how they could feel instead if they do decide to work with you.
For Guide that sounds like: Marketing doesn’t have to be confusing. You can have a proven strategy that gets results every time.
Last but not least, wrap it all up by reminding them how to take action.
Yes, you already told them once when you laid out the plan. But, unless you end by directly telling people what to do next, most won’t do anything at all.
Your call to action could be:
Now that you’ve filled in all the boxes of your SalesScript, hit preview to see your custom script all woven together.
Read it out loud as a first test. If it doesn’t sound convincing, make edits and tweaks until it effectively conveys the value of what your company has to offer.
Easy right? You’ve got an effective sales pitch in just a few minutes.
OK, I’ll admit that although putting text into color-coded boxes is easy, coming up with the right words and phrases isn’t always so simple.
Here are a few tips to help you create awesome sales scripts:
Although your business solves a lot of problems, persuasive sales scripts focus on just one of those problems- the one your ideal customer feels the most.
That being said, you could have several slightly different sales pitches that you use depending on the audience.
For example, we work with both small business owners and marketing directors. When we are talking to business owners, we talk more about the problem of wasting money on ineffective marketing. When we talk to marketing directors, we focus on the frustration of not having enough time or a big enough team to get all the marketing tasks done.
Use clear language that even people outside of your industry will understand.
People don’t always buy the best products or services, they buy the ones that they perceive as the best.
If your offering is easy to understand, sounds simple to use and appears to solve the problem effectively, that is the one potential customers will go with-regardless of whether it is actually the best.
It doesn’t matter if you are speaking at a conference, writing an email, making a cold call or recording a video, you need to portray confidence in what you have to offer.
If you don’t sound confident that you can deliver results, your potential customers won’t feel confident handing you their money.
Test your script on people in different industries to ensure your sales script is clear.
Follow up after sales calls to find out why a potential customer chose not to purchase your service. Use their feedback to tweak your sales script if needed and try again. Keep making it better until you are getting improved sales conversion rates across the board.
As business owners and marketing directors, we know that finding the right words to plug into the sales script creator might not be your thing.
That is where we come in. As a full-service marketing team, we can be your strategic thinking partner, write your sales scripts for you, and even become your outsourced marketing team.
You work too hard to waste your time and money on ineffective marketing. You need a concrete plan that is proven to get results and an expert team to make it happen. Schedule your free clarity call today so you can stop trying to figure out how to market your business effectively and start getting results.
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