The Best StoryBrand Website Template for Service Providers
Trying to design the best website for your business or your clients can feel daunting because there are many moving parts. We’ve designed our StoryBrand website template to help you figure out what you need to do.
A StoryBrand website is different from your typical website design because of the way we approach every site. We work to tell a simple story that is easy to understand for our clients’ audiences. You won’t find a cluttered landing page on a StoryBrand site.
However, you will find a website that is easier to navigate, has a higher conversion rate, and strategically places elements and visual cues to guide customers to take action. That’s what makes StoryBrand sites different – they consistently produce excellent results!
Pre-Work to Do Before the Template Worksheet
Before you fill out the StoryBrand website template worksheet, you’ve got a little work to do first. Start by looking at other sites you like and deconstruct them a bit. Give these sites a hard look to see what you want about them and why that site could appeal to your client’s customer base.
Have your StoryBrand BrandScript guidelines nearby as you’re going through these sites, and work on filling out information as it applies to your client’s business. If you can work through it with your client, that’s even better because their input can give you a fresh perspective.
A BrandScript has several steps to work through to develop your client’s character, define the problem, position your client as the guide, offer a plan, and call customers to take action.
From there, your website’s success lies in how you take the necessary steps to transform your client’s visitors into loyal customers – and through it all, you’re critically thinking about their ultimate goal. Once you’ve gotten the BrandScript filled out, it’s time to set up the wireframe.
Setting up the wireframe may take some time. Wireframing a site is all about laying out your client’s site in black and white. You’re working with seeing the space you have and the type of layout your client wants for your site. You’ve got to nail that down before you’re ready to fill out the worksheet.
Don’t be afraid to ask for client feedback throughout this process, but be ready to encourage them to go with something familiar instead of cutting edge. People like a familiar feel relative to the product or service being offered, so definitely keep that in mind.
How to Fill Out the Worksheet
As you fill out the worksheet, you want to focus on each segment within the template, starting with the header. Think critically about what your client wants to offer their customers in just a few simple words. How does what they offer to make their customer’s life better? Revise the header as needed, and when you can answer that, you’re ready to move on to the next segment.
The following section is all about calls to action. You want this to be direct and to the point. If you want customers to contact your client, then it needs to say “contact us.” Alternatively, if you want the customer to learn more about what your client has to offer, your CTA needs to specifically say “learn more” so potential customers know what will happen when they click on it.
StoryBrand tip: don’t make your CTA long.
Keep it short to keep it powerful.
Next comes the lead magnet by way of the transitional CTA. You’ve probably seen those offers where you can sign up for a free download, right? Those are the transitional calls to action for people that aren’t quite ready to take action, but with some nurturing, they’ll get there. Instead, you give them something they perceive as valuable, and you get a lead in return.
From there, you need to pay special attention to how you present the stakes and your client’s value proposition. Consider the sense of urgency you want to encourage and the cost of not taking you up on their offer. You’ll take that and acknowledge how it’s a problem for their customers and provide your client’s offerings as a solution for the best outcome.
If your client has any testimonials, here’s the time to think about and use them. Customers need to know why your client should be trusted, so don’t be afraid to show off a little here. The plan you create for your client also contributes to the way customers trust them. Lay out a plan in ideally three steps, so they know what they’re getting into by working with you.
StoryBrand tip: ask about testimonials in the very first conversation so your client has time to pull them together.
The last couple of things to fill out on the StoryBrand website template worksheet are about the specific details of the product or services, like pricing or timeline options and what we call the Junk Drawer. Your Junk Drawer is where you move links so that you can avoid clutter on the main site real estate.
By following these steps and taking the time to really think about how they all work together, you’re halfway there in setting your client up for a successful future.
Next Steps for a Successful Future
Once you’ve wireframed your client’s site and filled out the worksheet, your next step is to create the website according to what you’ve written. There is a learning curve to some of this, so it might sometimes feel overwhelming, but that’s okay. Just take it a step at a time.
On the other hand, if you feel like it’s just too much for you to do, then you can always hire a company like Lantern Marketing. We’re experienced in making a lead gen page that will generate leads for you and creating an email funnel to help your visitors become leads with the right kind of communication.
If you’d like to learn more about what Lantern Marketing can do for you, or if you just have questions about how a StoryBrand website works, schedule a call with us. We’ll be happy to discuss the options available to you and answer any questions you might have.