Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
How do you answer the question “What do you do?” Having a one-liner ready will make sure you’re interesting, understood, and memorable.
People are motivated to solve the problems that cause them pain. If your marketing doesn’t talk about your customer’s problem, you’ll be ignored.
Basic SEO: If the words your customers are using to describe their problem don’t show up on key locations on your site, your customers won’t find you.
What do your customers want? When you know the answer, use those exact words and phrases throughout your marketing. You’ll connect faster with leads and improve your search ranking.
Use the power of transformation when you’re talking with a customer. Talk about how your product or service will transform them.
