Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
Knowledge is power.💥 Ignite your business with the best marketing books for small business owners
Many of the reviews/testimonials we see businesses use miss the mark. Learn what the most effective testimonials do instead.
Are you using a digital lead generator to grow your business? If not, you’re working way too hard!
To motivate qualified leads to give you their email address, you offer them a free gift, also called a lead generator or lead magnet, related to the problem your business solves.
The concept of reciprocity is a powerful marketing tool that leverages human psychology to make potential customers more likely to do business with you.
People don’t base their buying decisions on pretty pictures, keywords, or stories about how your grandfather started the business.
Looking for one book that will make the most difference in your marketing? This is it!
Use the power of transformation when you’re talking with a customer. Talk about how your product or service will transform them.
