To Blog or Not To Blog 🎭

Whether or not to invest in blogging is a big question for many business owners. There’s no doubt that it takes time and energy, making you wonder if it’s all worth it. 

Let me offer a handful of reasons why it’s worth the investment. 


  • Assures the reader that you are equipped to serve them well
  • Boosts your Google ranking, so more ideal customers can find you
  • Is scalable. Write once – read many times
  • Builds your authority (We talked about authority last week.)
  • Keeps your website current
  • Increases time on your site (which Google loves)
  • Forces you to stay in touch with the needs of your audience

So to borrow slightly modify from Hamlet: “To blog or not to blog… That is the question.” 

(Hint: You should totally blog. 😉 )

Action Step:

  • Start small. Write down the 5–10 questions your customers ask you most often.

Convinced your business should be blogging but not convinced you have the time? Let’s talk about how we can help you with that.


Recent Articles

Simple 5-Step Process for Writing Valuable Nurture Emails

You've heard it a million and one times: email marketing is an incredibly valuable tool for business owners. Yet, for some reason, your lead nurturing emails don't seem to be getting the results everyone raves about. You regularly send out company newsletters but they...

How to Write a Catchy Email Subject Line

As a small business owner, you send A LOT of emails. Nothing is more frustrating than spending hours slaving away over an email jam-packed with value only to get dismal open rates and even fewer results. Your emails don't have to get lost in your client's cluttered...

How to Write Effective Sales Emails

Sales emails can be an effective way to convert potential customers into paying customers on autopilot. Unfortunately, if your emails aren't well written, they will likely get ignored or even marked as spam. Learn how to write effective sales emails so that you don't...

You May Also Like…