Lantern Marketing is now part of Guide MKTG.  🎉  Read about the acquisition here.

Schedule A Call

To Blog or Not To Blog 🎭

Whether or not to invest in blogging is a big question for many business owners. There’s no doubt that it takes time and energy, making you wonder if it’s all worth it. 

Let me offer a handful of reasons why it’s worth the investment. 

Blogging:

  • Assures the reader that you are equipped to serve them well
  • Boosts your Google ranking, so more ideal customers can find you
  • Is scalable. Write once – read many times
  • Builds your authority (We talked about authority last week.)
  • Keeps your website current
  • Increases time on your site (which Google loves)
  • Forces you to stay in touch with the needs of your audience

So to borrow slightly modify from Hamlet: “To blog or not to blog… That is the question.” 

(Hint: You should totally blog. 😉 )

Action Step:

  • Start small. Write down the 5–10 questions your customers ask you most often.

Convinced your business should be blogging but not convinced you have the time? Let’s talk about how we can help you with that.

Topics

Recent Articles

Is the Curse of Knowledge Killing Your Marketing Strategy?

Is it really possible to know too much? I hate to be the bearer of bad news but having in-depth knowledge of a business doesn’t automatically mean you will excel at marketing it. The curse of knowledge could be covertly killing your marketing strategy. What is the...

How to Use AI Responsibly in Marketing

Artificial intelligence (AI) is no longer a futuristic concept. The Flintstones have officially met the Jetsons. AI models have woven themselves into the fabric of our daily lives and our marketing practices. Which may have left you wondering, what does that mean for...

The Subtle Difference Between Self-Promotion vs. Marketing

As marketers, we've been told that visibility brings success. While that is true, you also need to be telling the right story to the right people in order to grow. There is a subtle, yet monumental, difference between self-promotion vs marketing. Let's explore when...

Would you like free marketing tips to help you grow your business?

You May Also Like…

Frustrated with Marketing?

Strategic marketing takes more that an inactive social account, set-it-and-forget-it Google ads, and messy messaging. Sign up for our weekly marketing tips to take your marketing to the next level.

 

Sign me up!