Lantern Marketing is now part of Guide MKTG. 🎉 Read about the acquisition here.
Is it time to share your secret sauce? 7 reasons why giving away valuable content generates more leads.
Knowledge is power.💥 Ignite your business with the best marketing books for small business owners
Part of being an empathetic guide is taking objections seriously, not getting defensive, and walking your customer through this part of the decision process.
I knew it was coming. The dreaded daily question. I watched the words fly through the air… “What do you want for dinner?”
Surprisingly, your customer is the hero in your company’s story, not you.
Looking for one book that will make the most difference in your marketing? This is it!
Basic SEO: If the words your customers are using to describe their problem don’t show up on key locations on your site, your customers won’t find you.
What do your customers want? When you know the answer, use those exact words and phrases throughout your marketing. You’ll connect faster with leads and improve your search ranking.
