Topic: StoryBrand Marketing

What’s the first thing people see when they land on your website?

Do they see paragraphs about your business or service and what you can do for them? Or statements that lay out the problem they’re dealing with?

It seems logical to immediately mention who you are and what you offer. But that’s not the best way to connect to your customers.

There’s no two ways about it: developing a focused and clear market position for your professional firm is a challenge.

It’s become something of an obsession of mine after watching multiple firms I worked for over the last 15 years – including some I managed – as they struggled to get traction with their sales and marketing.

We’ve talked about the power of communication that lies within marketing. We’ve discussed the need for placing your customers at the center of your messaging, of making them the hero and your company the guide.

But now it’s time for the big test: are you actually customer-centric?

Does your company have a clear message? Is it easy to understand?

Does it draw customers in?

Many clients come to us because their marketing isn’t working as well as it should. Their websites aren’t turning visitors into customers, and their emails are going unread.

They’ve seen how effective marketing can be, and they wonder why they’re left behind.

If you find yourself in that situation, if your marketing efforts aren’t getting results, the first place to start looking is your message.

It’s time to get fundamental.